Update: Fantastic show with Austin and Jeffrey! A must listen!
We are happy to announce that we will be having Austin Craig & Jeffrey Harmon of Orabrush on our Marketing Tech Blog Radio Show this Friday, October 14, at 3 p.m. EST. On our show, we will be talking about the history of Orabrush, how they have used social media and viral marketing to leverage sales, and how they have used “The Reverse Marketing Model” and “The Engagement Loop” to get their product into the retail market.\
In addition to being the first spokesman for Orabrush, Austin Craig has been part of the creative marketing team there since the company’s launch over two years ago. He and Jeffrey Harmon met while working at FamilyLink.com on the company’s Twitter and Facebook team. He starred in the first and most successful Orabrush video, and continues to work with the Orabrush marketing group today, with responsibilities ranging from graphic design to video directing to public relations.”
Jeffrey Harmon is the primary architect of the social network marketing strategy that made Orabrush a global online sensation. As CMO for Orabrush, Jeffrey brings his considerable powers of persuasion to bear for the company and its stakeholders. His primary expertise includes web-focused architecture, copy writing and wireframing, corporate and direct sales and search engine optimization. While serving as CEO for Orabrush in late 2009 through August 2010, Jeffrey envisioned the Orabrush YouTube campaigns that brought Orabrush more than 30 million views in less than a year. He recruited an all-star management team for Orabrush, including the company’s CEO, COO and CFO.
You can also join us in the DK New Media office on Friday for the show by registering here. We are offering 12 tickets, so get your ticket before it is too late!
