Appinions launched the Influencer Exchange today… a site to find influencers either by topic or name.
From the Appinions site: What are people talking and thinking about? Who’s leading the latest or important conversations? The emergence of social media has made it more challenging to discover the top influencers. Appinions meets this growing challenge with innovative and disruptive opinions-powered technology that identifies the topics, issues and brands attracting the most attention and the influencers talking about them. We’re focused on helping you identify, analyze and engage with influencers.
While I like Klout, Appinions seems to have a much more thorough process for vetting influence since it includes millions of opinions extracted from blogs, Twitter, Facebook, forums, newspaper and magazine articles, and radio and television transcripts. As well, it’s not just about the mentions, it’s about the actual attention that the influencers are receiving. I’ve always provided feedback that Klout is incomplete since it doesn’t include the years of history on and off the web that an influencer has developed. The scoring appears to have importance as well – providing a ratio between influencers.
Here’s my Influencer page on Social Media.
Appinions has also launched a Developer API on Mashery. One company, Infomous has developed a way to visualize the data from Appinions. Here’s a visualization of social media topics… pretty interesting:
Once you register with Appinions, you can also generate your own topics and saved queries in your profile. Today, I added corporate blogging as a topic. The site stated it would take a few hours to index and retrieve the data… I’m looking forward to seeing how I rank on the scale. I’m also looking forward to discovering other people that influence the topic. For more information, you can also download a Whitepaper on the Influencer Exchange.
Last note: It appears that Appinions identified me as an influencer through their own site! Pretty cool.