Listening Isn’t Enough. Your Social Strategy Needs these 4 Elements for Success!

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Listening Isn’t Enough. Your Social Strategy Needs these 4 Elements for Success!

Absolutely love the message here from South Africa’s premium retailer Woolworths. Digital Editor Sam Wilson discusses how Socialbakers‘ products, Analytics and Builder, enable her team to drive brand engagement and deliver powerful social insights to company executives. Woolworth’s strategy is beyond simply listening and responding via social media. There are 4 other elements mentioned by Sam that have helped them succeed, both externally and with … Continue reading

What Is Tag Management? A List of Enterprise Tag Management Systems

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Tag Management Systems

Some of the verbiage that people use in the industry can get confusing. If you’re talking about tagging with blogging, you probably mean selecting terms that are important to the article to tag it and make it easy to search for and find. Tag management is a totally different technology and solution. In my opinion, I think it’s poorly named… but it’s become the common … Continue reading

57% of People Are Not Recommending You Because…

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smartphone-tablet-adoption

57% of people are not recommending your company because you have a poorly optimized mobile website. That hurts… and we know the Marketing Technology Blog is one of them! While we have a fantastic mobile application, we know the Jetpack standard mobile theme is a pain to view our site on. As we continue to work with our clients and review their analytics, it’s becoming … Continue reading

MobileAppTracking: An SDK for Mobile Install Attribution

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mobileapptracking

MobileAppTracking offers an SDK (Android or iOS) to easily integrate the reporting on any ad network or publishing partner into your development framework. Once the SDK is integrated, you’re able to dynamically track events from any third-party partner. MobileAppTracking does not rely on the UDID as the attribution method – they support several attribution alternatives that are compliant with the app store policies. Track mobile … Continue reading

Reasons Why You Should Not Host Your Own Video

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hosting-video

A client that is doing some incredible work on the publishing side and seeing exceptional results asked what my opinion was on them hosting their videos internally. They felt they could better control the quality of the videos and improve their search optimization. The short answer was no. It’s not because I don’t believe they would be great at it, it’s because they are underestimating … Continue reading

The World of Social Media Monitoring and Analytics

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social-media-monitoring-analytics

The first bit of data on this infographic is pretty fascinating… the growth of the analytics tool market. In my opinion, it points to a couple issues. First is that we’re all still seeking better tools to report and monitor on our marketing strategies and second is that we’re willing to apply a larger percentage of our marketing budget to ensure our strategies are working. … Continue reading

How Are You Doing Compared to 400 Other Marketers?

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2014-digital-trends-infographic-ektron

We’ve been having some incredible meetings with an enterprise company recently. They have all the challenges you can think of – a small team, enterprise structure, franchises, ecommerce… the works. Over time, they’ve evolved with their small team to a hodge-podge of technology that’s becoming more and more difficult to manage. Our job is to map out their strategy and drive their costs down by … Continue reading

The Playbook for B2B Online Marketing

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b2b-online-marketing-infographic

This is a fantastic infographic on the strategies deployed by just about every successful business-to-business online strategy. As we work with our customers, this is fairly close to the overall look and feel of our engagements. Simply doing B2B online marketing is not going to maximize success and your website isn’t going to just magically generate new business because it’s there and it looks good. … Continue reading

Appinions: The Who, What and Which of Influence Marketing

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appinions

Some marketing technology platforms age like fine wine as they continue to unwind the issues that plague marketers. Appinions appears to be one of those platforms. When we did a post a few years ago, it was a nice little platform that provided influence by topic and person – very useful at the time. Years later and it’s a comprehensive marketing platform that can help … Continue reading