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Analytics & Testing

Analytics, monitoring, alert and scoring products, a/b testing, multivariate testing, personalization, services and news for marketers at the Marketing Technology blog

What is Big Data? What Are the Benefits of Big Data?

Big Data

The promise of big data is that companies will have far more intelligence at their disposal to make accurate decisions and predictions on how their business is operating. Let’s get some insight into Big Data, what it is, and why we should use it. Big Data is a Great Band …

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The Best Customer Acquisition Strategies Online

Customer Acquisition Strategies

Whether you like it or not, every business has a revolving door of customers coming and going. We can all do things that increase retention and alleviate the additional costs and efforts associated with finding new customers, but old customers will still leave for reasons outside of our control. ELIV8 …

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