Analytics Blog

Analytics, monitoring, alert and scoring products, services and news for marketers at the Marketing Technology blog

Create Tests Easily with Verify

Posted on by Douglas Karr
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user-concept-testing

While analyzing some real-time alerts today on marketing automation for our client, Right On Interactive, Marty Thompson came across a link to a testing site called Verify. It’s a very affordable testing site that has a ton of features and a very simple, intuitive interface for getting your designs, sites and layouts tested and capturing feedback. Here’s the Verify overview video: Verify has the following testing methodologies available: Click Test – See where users click based on a question. Memory … Continue reading →

Infographic: 10 Ways to Increase Sales in 2012

Posted on by Douglas Karr
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increase-sales

It’s always great to see an infographic that simply spurs some ideas… and this one does just that. There are so many strategies to increase sales out there but marketers are the ones stuck with the decision of which way to turn. Rarely do we have the convenience of doing it all. I always encourage clients to adopt a technology that’s on the rise – in this case both mobile and marketing automation are tactics that I’d deploy because of … Continue reading →

The Book Every Analytics Professional Must Read

Posted on by Douglas Karr
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Moneyball

A few years ago my good friend Pat Coyle, who owns a sports marketing agency, encouraged me to read Moneyball. For one reason or another, I never put the book on my reading list. A few weeks ago I watched the movie and instantly ordered the book so I could dig into the story even deeper. I’m not a sports guy… you may not be either. I seldom get excited about any college or professional sports game unless it’s a … Continue reading →

Which End of the Sales Funnel?

Posted on by Douglas Karr
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Online Sales Funnel

Marketing strategies are often designed to find more leads or upsell current customers. One of the issues we often find with clients is that they’re often working on the wrong end of the sales funnel. Many companies get less visitors a month to their website than they would like… but if they were able to convert twice as many of those visitors they have, they’d be very successful. Many of the technologies we work with are built to shorten the … Continue reading →

Viralheat: Social Media Monitoring for SMBs

Posted on by Douglas Karr
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Viralheat Social Media Monitoring

We’ve been on the lookout for a social media monitoring service for quite some time. A social media monitoring system allows you to set up brands and keywords and monitor various social media sites for mentions, sentiment and activity around those mentions. For companies, a social media monitoring strategy can be very lucrative for managing customer service issues, monitoring how people feel about your brand, and observing how well your social strategies are performing. At issue is the incredible cost … Continue reading →

Analyzing Your Twitter Following

Posted on by Douglas Karr
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Twitter Follower Analysis by Country

Schmap has released a Twitter profile analysis tool that’s quite comprehensive. By doing a comparison analysis of your followers to other accounts, Schmap can provide you with a detailed analysis of where your followers come from, what professions they are, their demographics and even their influence. There’s a free basic analysis as well as a full analysis. The analysis pricing depends on what kind of account you’re analyzing but ranges from about $25 for a non-commercial user to $125 for … Continue reading →

Our Verified Author Links Result in a 484% Higher Click-Through Rate

Posted on by Douglas Karr
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authorship

If you’re a publisher, SEO professional or a CMS platform, you should already have implemented a means for verified ownership. Authorship has been around for a few months and has gone through some fine-tuning, resulting in a great feature that really enhances your search engine visibility. In fact, I’d question any SEO company that’s not pushing their clients to ensure they have accomplished this. I’ve written about verified ownership and how to implement rich snippets in WordPress. It’s not as … Continue reading →