Quill Engage: Transform Google Analytics into Natural Language Reports

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Narrative Science has launch of their new marketing application called Quill Engage – a free application that automatically analyzes and transforms Google Analytics data into natural language reports. The emails they send out are absolutely amazing… it’s exactly what Google Analytics should be doing and reminds me of the work that Webtrends did a few years ago with their language option of viewing the data. The emailed report is portioned out beautifully, providing an overview with a week-to-week change and year-over-year analysis, a great chart of visits and pageviews, a … Continue reading

Infographic: The Inbound Call Channel is Huge… and Untapped

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inbound-call-infographic

One industry that’s vastly underserved and a huge opportunity for marketers is call tracking. As smartphones become more prevalent in business for reading emails, searching for businesses, and researching our purchases – more and more people are simply clicking the phone number they find on the site. For companies who advertise across media channels, this is a huge problem because they misreport the channel that’s generating the call, the lead and the conversion. We have a client that has this issue – providing the same phone number on their television … Continue reading

Transera: Customer Engagement Analytics for Contact Centers

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Transera offers a Software as a Service, cloud-hosted analytics platform for call centers to measure customer engagement. The Transera Customer Engagement Analyzer is an interactive analytics application to perform analysis on customer interactions and agent activity to determine what produces the best business outcomes. These insights can then be used to change the behavior of agents and on-premise and cloud-based contact center systems to drive better performance and customer experiences. Customer Engagement Analyzer brings together the data from your disparate contact center systems, including your automated call distributor (ACD), interactive … Continue reading

The Problem with “Big Data”

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Big Data

One of the most popular terms that seems to be popping up on every technology site nowadays is big data. I think the industry is doing a disservice with its overuse and the inaccurate picture it depicts of what’s really happening. Big data is a buzzword, or catch-phrase, used to describe a massive volume of both structured and unstructured data that is so large that it’s difficult to process using traditional database and software techniques. According to Webopedia The problem is that big data is not just a big database. … Continue reading

SimplyCast: Customer Flow Communication Platform

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The SimplyCast 360 Automation Manager combines 15 channel outputs into a single platform, enabling marekters to build automated marketing campaigns and communication flows. Their solution allows you to reach the right people at the right time via their preferred mode of communication. Engage with customers and prospects based on stored data, their interests, and their past interactions with your organization to increase your return on investment. The SimplyCast marketing automation solution allows you to set up your campaigns like a flow chart, allowing you to reach and engage with your … Continue reading

ActiveConversion: Identify and Track Web Visitors

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activeconversion dashboard

ActiveConversion is a lead tracking software for small to medium sized businesses. Their sales and marketing solutions allow companies to identify interested visitors, companies and qualified leads visiting your site. Scheduled reports of qualified leads can be sent to your sales team to inform them of the most active online prospects. ActiveConversion‘s tracking technology can determine email marketing recipient activity and responses to emailed offers. The solution can even provide insight across channels of your marketing campaigns including your online marketing, print advertisements, broadcast media, and direct visitors to a … Continue reading

Leger Metrics: Voice of Customer (VoC) Actionable Reporting

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Leger Metrics

Leger Metrics offers a platform to assist your company in a better understanding of how your customer experience drives satisfaction, loyalty and profits across your company. The Voice of Customer (VoC) platform provides you with the tools necessary to capture customer feedback with the following features: Customer Feedback – Invite customer feedback and collect it through mobile, web, SMS, and phone. Reporting and Analytics – Deliver insights to the right people, at the right time in a format that they can act upon. Understanding customer feedback helps you prioritize actions … Continue reading

The Blurry Lines of Marketing Return on Investment

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Dial it in

Yesterday, I did a did a session at Social Media Marketing World called How to Shift From Growing Followers to Producing Results With Social Media. I’m often a contrarian to the advice that’s continually pushed in this industry… even leaning a bit on the controversial. The genuine premise is that businesses continue to look for fan and follower growth in social media – but they do a really terrible job of converting the amazing audience or community that’s already in place. Within the session, I even went so far as … Continue reading

Infographic: How to Generate Value from Digital Marketing

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value-digital-marketing

Just this week I was interviewed about the optimization work we do and one of the problems we find central to many of our prospect and clients’ marketing efforts is that they want they don’t build the sites for their prospects and clients – they build it for themselves. Don’t bet me wrong, of course your company wants to love your site and even use it as a resource… but it the hierarchy, platform, and content should be designed and optimized for customer acquisition and retention. This infographic is from … Continue reading