Borders Live at 01: Borders vs. Amazon Email Marketing

Borders Live at 01: Borders vs. Amazon Email Marketing

If you don’t have a Borders store around you, I’m sorry. If you do, you might like this site that Borders has launched, Borders Live at 01:

Wow… books, live music and Seattle’s Best Coffee! That’s like heaven for me!

It also appears that the Borders Email Newsletter has gotten an overhaul, it’s really fun to read now. Borders is definitely winning the email war! Take a look at this comparison to Amazon’s email:

About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog. Doug is President and CEO of DK New Media, an online marketing company specializing in inbound marketing leveraging social media, blogging, search engine optimization, pay per click and public relations. Their clients include Angie's List, Mindjet, Webtrends, ChaCha and many more. Douglas is also the author of Corporate Blogging for Dummies.

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http://latimerwilliams.com Latimer Williams

Its amazing what changing your layout can do for your email newsletter/web site. It can take you from blah to exciting! They did a great job!
http://www.domaininform.net james kingsted

I agree they did do a good job! I can almost smell the coffee. oops that my in the kitchen! Well I love the I idea!
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