The folks at Optify shared this infographic a while back and we just got around to sharing it. This is a humorous look at the 7 types of digital marketers. While I love the humor, there’s also an underlying concern that the infographic really does raise… marketers tend to do what they’re comfortable with.
We’ve watched as even our clients continued to resources on strategies that weren’t working – simply because they were comfortable with them. Quite honestly, it’s why having a marketing agency as a partner is fantastic. The agency often has (or should have) expertise in channels you may be unfamiliar with.