Who’s Twittering You?
Douglas KarrThanks for stopping by my personal blog on Marketing Technology! Over 50,000 visitors a month find my content worth returning for, so don't forget to subscribe to the Marketing Technology Blog RSS feed or to the Marketing Technology Email to have new content sent directly to your inbox. You may also find my other business blog helpful, Social Media Domination.
On my feed this morning, up popped a post that caught my attention, How to setup a Twitter listening post. Once I clicked through to the post, though, I was disappointed because there was actually no details on setting up an actual listener. Instead, I was simply met with a post on how to setup a Twitter account.
Setting up a Twitter account doesn’t provide you any insight into what folks are actually saying about you, your brand, products or company. It only provides a means for folks to communicate with you through this unique medium.
How to Set Up Micro-Blog Listeners
To actually set up a ‘listener’, you can simply go to Google and search for the term you’re looking for (this twitter example shows a search for “microsoft ad” to twitter):
site:twitter.com "microsoft ad"
For Friendfeed:
site:friendfeed.com "microsoft ad"
If you’d like to take a step further and actually react to folks communicating about you, your product, or your brand, set up a Google Alert to email you as it happens. As a marketing or reputation manager, I might even set up a text alert with Google Alerts and I would respond directly to the tweet.
The bulk of Beth’s advice on listening is actually contained in the slideshow. In the first part of the post, she does walk you through how to set up an account, but in the slideshow she goes into the details of how to listen for brands, trends and other details you may be interested in from a market research point of view.
She certainly mixes listening with communicating, but there are some good “how to listen” tips in the slideshow.
Cheers .. Kate
Thanks so much for letting me know this! I owe you both an apology, I thought I was short-changed.
Looks like I need to return and listen!
Thanks Again!
Doug
An even easier way is to use TweetBeep.com which itself uses the former Summize at http://search.twitter.com. I use TweetBeep to monitor a lot of different keywords including all the various misspellings of my last name!
Also for those interested I prepared slide for an Intro to Twitter that I delivered at Atlanta Web Entrepreneurs’ recent Twitter meetup.
-Mike
I added it to the daily links yesterday, though! Thanks for the catch!