The Marketing Technology Blog

About a month ago, I met with Charles Hedmen II, of Bose, McKinney & Associates. Internal to the firm, Charles was writing several briefs a day to inform other attorneys on key appellate cases in Indiana. Pat Coyle and I discussed a range of social media strategies that Bose might want to take advantage of - but one of them was a perfect fit: Compendium Blogware.

Since Charles was already producing so much targeted content, generating a blog that was targeted on keyphrases and words for his practice was going to be simple. We got in touch with Kaila Woodside, a Business Development manager with Compendium and quickly put an implementation plan in action.

We chose Compendium because it’s structured for business processes, simple to use, already search engine optimized, and keyphrase-centric so Charle’s content would provide great density that will attract traffic. In other words, no learning curve, outstanding SEO, no maintenance (it’s a Software as a Service application), has monitoring and security, and the package includes account management to help drive results and performance.

Here’s the Press Release

BOSE MCKINNEY & EVANS ESTABLISHES BLOG FOCUSED ON INDIANA APPELLATE LAW - INDIANAPOLIS, Ind. – The law firm of Bose McKinney & Evans LLP is pleased to announce that Charles R. Hedman, II, an attorney in the Litigation Group, has established the first blog ever to focus exclusively on Indiana appellate law.

The Indiana Appellate Law Blog, now live at blog.boselaw.com, will include summaries of all published opinions from the Indiana Court of Appeals and the Indiana Supreme Court. It is also included in the Blog Directory compiled by the American Bar Association (ABA) Journal.

Several of the top U.S. law firms included in the American Lawyer 250 currently sponsor blogs, including Proskauer Rose Goetz & Mendelsohn in New York, New York; Seyfarth, Shaw, Fairweather & Geraldson in Chicago, Illinois; and Reed Smith Shaw & McClay in Pittsburgh, Pennsylvania.

Hedman’s areas of practice include appellate, construction, environmental and other complex litigation matters. Mr. Hedman received his juris doctorate, cum laude, from the University of Notre Dame Law School. He earned his bachelor of arts, magna cum laude, from the University of Notre Dame, where he was a member of Pi Sigma Alpha, a student representative of the Board of Trustees and a decorated member of the Notre Dame Football Team.

Bose McKinney & Evans provides a full-range of legal services to large and mid-size privately owned businesses, publicly traded companies, high-tech organizations and governmental entities. The firm’s offices are located in downtown Indianapolis, in Meridian Corporate Plaza Two on the north side of Indianapolis, in West Lafayette, Ind., in Northwest Indiana, in Raleigh, N.C. and in Washington, D.C. Bose McKinney & Evans is a member of ALFA International, a worldwide network of law firms. The firm’s Web address is www.boselaw.com.

Congratulations to both Bose and to Compendium on their ongoing success! This is the second law firm I’ve met in recent weeks utilizing the platform.