Marketing Analytics 101: Show Me the Money!

Show Me The Money!

When I wrote an article for Talent Zoo last month, I wrote about leveraging automation and integration to maximize and leverage your online strategies, as well as the companies helping businesses to execute those marketing automation opportunities. A few minutes ago, I was sent an email from Andrew Janis of Evantage Consulting on a new Whitepaper they’ve released and the results are quite intriguing. (Some of the synopsis below was written by Andrew in the email he sent… I wouldn’t … Continue reading

Come Join Us at the 2008 Masters of Business Online Conference

Masters of Business Online

Special thanks to Doug for allowing me to guest post on his blog! Indiana?s leading Internet-based marketing experts will present on ten different topics at the second annual Masters of Business Online (MBO) Conference. Last year more than 150 business professionals attended the full-day event. This year, we expect attendance to double, based on positive feedback from past attendees, speakers and sponsors. This year?s event is scheduled for Tuesday, Oct. 14, from 8:30 a.m. to 4:30 p.m. at the Ritz … Continue reading

Do you Seed Blogs?

seeding

Way back (snicker) in the early days of blogging, I figured out that commenting on other blogs was hugely successful. The majority of growth in those young days was due to my participation in the conversation in other blogs. Even with the consistent growth of my blog, I continue to try to seek out and find new blogs who are writing great content in relative areas of interest. I also try to promote them in my daily links. With a … Continue reading

Mobile Textarea: How Many Characters Left

Characters Left Javascript

We’re up to Version 3.0 of the WordPress Mobile Plugin utilizing Connective Mobile’s API and Text Club feature. Connective Mobile has a 150 Character limit for your Mobile Marketing message that you want to broadcast to your subscribers. Rather than having someone wonder how many characters they have left, I modified Geeky Grrl’s little in-line Javascript method to display the number of characters left: >/textarea>>br />>small>>span id=”textcount” style=”margin-left:50px”>150>/span> characters left.>/small> The way it works is by changing the value for … Continue reading

How much does your company charge?

Bag of Money

There’s only one Wal-mart. Wal-mart is a company that only has one value proposition: cheap prices. It works with Wal-mart because they can sell the identical product cheaper than the next retail outlet. You’re not Wal-mart. You can’t go to work to figure out how to lower prices every day. Nor should you. Your company is unique and has what no other company has to offer. Your marketing goal should be to distinguish yourself amongst the competition. Don’t compete! Find … Continue reading

A Perfect Scenario for Blogging

About a month ago, I met with Charles Hedmen II, of Bose, McKinney & Associates. Internal to the firm, Charles was writing several briefs a day to inform other attorneys on key appellate cases in Indiana. Pat Coyle and I discussed a range of social media strategies that Bose might want to take advantage of – but one of them was a perfect fit: Compendium Blogware. Since Charles was already producing so much targeted content, generating a blog that was … Continue reading