Comments on: Cuil, the Cool Search Engine… Oops http://marketingtechblog.com/2008/07/28/cuil-the-cool-search-engine-oops/ new media strategies and other marketing gems Sat, 10 Jan 2009 04:29:16 +0000 http://wordpress.org/?v=2.7 hourly 1 By: How to Add Cuil to your Firefox Search | The Marketing Technology Blog http://marketingtechblog.com/2008/07/28/cuil-the-cool-search-engine-oops/comment-page-1/#comment-184386 How to Add Cuil to your Firefox Search | The Marketing Technology Blog Tue, 29 Jul 2008 04:03:50 +0000 http://www.marketingtechblog.com/?p=2521#comment-184386 [...] to Add Cuil to your Firefox Search Posted in Technology by Douglas Karr at 12:03 am I took a shot at Cuil earlier, but one thing I noticed was that they didn’t have a Search Engine plugin for Firefox yet! So [...] [...] to Add Cuil to your Firefox Search Posted in Technology by Douglas Karr at 12:03 am I took a shot at Cuil earlier, but one thing I noticed was that they didn’t have a Search Engine plugin for Firefox yet! So [...] ]]> By: Mark Lindsey http://marketingtechblog.com/2008/07/28/cuil-the-cool-search-engine-oops/comment-page-1/#comment-184171 Mark Lindsey Mon, 28 Jul 2008 22:37:05 +0000 http://www.marketingtechblog.com/?p=2521#comment-184171 I've been playing with Cuil all day and it's interesting to see how my clients' recent news coverage appears. For example, 'mEgo's Sept. 2007 mention on AllThingsD shows up at the top of Cuil, whereas Google's general web search shows our most recent news item, such as the June 2008 Mashable review. People tend to be very eager for publicity, and Cuil's Google-ish DNA made it a media darling overnight. As with any PR surge, you're going to have Twitter-like failures that swamp your service with negative reviews if you don't have the bandwidth in place to support your traffic levels. This is a critical component of web "launches," and traffic expectations are something I see very few PR pros speaking about with their clients. I’ve been playing with Cuil all day and it’s interesting to see how my clients’ recent news coverage appears. For example, ‘mEgo’s Sept. 2007 mention on AllThingsD shows up at the top of Cuil, whereas Google’s general web search shows our most recent news item, such as the June 2008 Mashable review.

People tend to be very eager for publicity, and Cuil’s Google-ish DNA made it a media darling overnight. As with any PR surge, you’re going to have Twitter-like failures that swamp your service with negative reviews if you don’t have the bandwidth in place to support your traffic levels.

This is a critical component of web “launches,” and traffic expectations are something I see very few PR pros speaking about with their clients.

]]> By: Douglas Karr http://marketingtechblog.com/2008/07/28/cuil-the-cool-search-engine-oops/comment-page-1/#comment-184101 Douglas Karr Mon, 28 Jul 2008 19:44:09 +0000 http://www.marketingtechblog.com/?p=2521#comment-184101 I think one of the lessons learned is that your name is pronounced 'cool', you better be working from day one! I think one of the lessons learned is that your name is pronounced ‘cool’, you better be working from day one! ]]> By: Clark http://marketingtechblog.com/2008/07/28/cuil-the-cool-search-engine-oops/comment-page-1/#comment-184094 Clark Mon, 28 Jul 2008 19:26:42 +0000 http://www.marketingtechblog.com/?p=2521#comment-184094 I was fooling with Cuil this morning as well. I think that they jumped the gun a bit on their announcement. It doesn't seem to be completely up and running and Cuil doesn't know my blog exists. (how insulting!) I was fooling with Cuil this morning as well. I think that they jumped the gun a bit on their announcement. It doesn’t seem to be completely up and running and Cuil doesn’t know my blog exists. (how insulting!) ]]>