Jul
21st
links for 2008-07-21
Posted in Daily Reads by del.icio.us at 11:31 am
Happy New Year! Marketing Technology finds and reports on the latest technology that will enable your business to effectively market to your audience, for acquisition or retention strategies. Subscribe now the Marketing Technology Blog RSS feed or to the Marketing Technology Email to have new content sent directly to your inbox. You'll also find my other business blog helpful, Social Media Domination.
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Hat tip to Fred, this is a post mortem on a business that didn’t make it. We often brag about our successes and ignore our failures. This is an amazingly transparent discussion of the mistakes that led to the failure.
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The rush to slash prices in a bid to counter a slump in sales may hurt a retailer’s brand, says a marketing specialist.
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In a May 2008 study of consumer attitudes conducted by the research firm Ipsos for Habeas Inc., 67% preferred e-mail as the primary method of personal and business communication.
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Sales 2.0 has begun to redefine the traditional sales funnel. Because web technologies are involved, a certain level of new automation has crept into the sales process.
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