Comments on: Don’t forget online in your offline marketing! http://marketingtechblog.com/2008/06/11/data-warehouse-analytics-email/ new media strategies and other marketing gems Sat, 10 Jan 2009 04:25:21 +0000 http://wordpress.org/?v=2.7 hourly 1 By: David Lewis http://marketingtechblog.com/2008/06/11/data-warehouse-analytics-email/comment-page-1/#comment-149454 David Lewis Fri, 13 Jun 2008 11:47:24 +0000 http://marketingtechblog.com/?p=2314#comment-149454 It's funny isn't it; too often marketers apply the same approach to their marketing. Budgets are set way in advance and are based on taking the same approach as before. However, isn't smart thinking required? So should the strategy evolve around what should or could be done now? We have the opportunity to play with a much bigger mix of media for our integrated campaigns and history shows us that it's the creative thinkers who reap the rewards of achieving their goals. For companies, and an industry, taking pride in innovation it shouldn't be a difficult task to become more innovative. It’s funny isn’t it; too often marketers apply the same approach to their marketing. Budgets are set way in advance and are based on taking the same approach as before. However, isn’t smart thinking required? So should the strategy evolve around what should or could be done now? We have the opportunity to play with a much bigger mix of media for our integrated campaigns and history shows us that it’s the creative thinkers who reap the rewards of achieving their goals.

For companies, and an industry, taking pride in innovation it shouldn’t be a difficult task to become more innovative.

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