May
30th
Maybe Time to Rethink your Strategy When…
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If you’re ever going to tout your solution’s ability to increase sales - perhaps this isn’t the way. I sent a site to a friend of mine Jason, and he found this great little case study on how a restaurant pushed their 1/2 price special and almost doubled their sales.
Hmmm.
No doubt there was some result there that the customer was happy enough with to do help write a white paper on. It’s just a very odd choice to put up as a ‘Business Result’.
My guess is that they had a 1/2 price sale on some products, perhaps their appetizers, and then they doubled their overall sales per customer on entrees.
Cheers!
Doug