Comments on: You’d probably open this Mail… http://www.marketingtechblog.com/2008/05/15/direct-mail-handwriting-font/ new media strategies and other marketing gems Fri, 05 Dec 2008 00:02:11 +0000 http://wordpress.org/?v=2.6.5 By: Douglas Karr http://www.marketingtechblog.com/2008/05/15/direct-mail-handwriting-font/#comment-120894 Douglas Karr Fri, 16 May 2008 17:05:47 +0000 http://www.douglaskarr.com/?p=2253#comment-120894 Mike, I'm not sure where I said it was an exciting marketing trend nor did I promote it. I don't disagree with you, I was simply commenting on the technology - even admiring it. After all, I'm the <em>idiot that got suckered</em>. Doug Mike,

I’m not sure where I said it was an exciting marketing trend nor did I promote it. I don’t disagree with you, I was simply commenting on the technology - even admiring it. After all, I’m the idiot that got suckered.

Doug

]]> By: Mike Schinkel http://www.marketingtechblog.com/2008/05/15/direct-mail-handwriting-font/#comment-120865 Mike Schinkel Fri, 16 May 2008 15:55:06 +0000 http://www.douglaskarr.com/?p=2253#comment-120865 While you see it as an exciting marketing trend, I see it as a pox. Techniques to trick people into paying attention are just not the kind of techniques I'm interested in employing. Sure they can be effective short-term, but I want people to pay attention to the quality of my brand and what I'm offering, not because some idiot got suckered into thinking I sent them a handwritten note. JWTCW. While you see it as an exciting marketing trend, I see it as a pox. Techniques to trick people into paying attention are just not the kind of techniques I’m interested in employing. Sure they can be effective short-term, but I want people to pay attention to the quality of my brand and what I’m offering, not because some idiot got suckered into thinking I sent them a handwritten note. JWTCW. ]]> By: Michael Katz http://www.marketingtechblog.com/2008/05/15/direct-mail-handwriting-font/#comment-120857 Michael Katz Fri, 16 May 2008 15:39:28 +0000 http://www.douglaskarr.com/?p=2253#comment-120857 If I were a betting man I'd have $10 on the Philippines as the outsourced location. The next development would be for tracking devices that could be utilized to detect the envelope being opened, if it were opened by a male or female, the age of the person and how long before it was taken out with the trash. If I were a betting man I’d have $10 on the Philippines as the outsourced location.

The next development would be for tracking devices that could be utilized to detect the envelope being opened, if it were opened by a male or female, the age of the person and how long before it was taken out with the trash.

]]> By: Michelle Hartz http://www.marketingtechblog.com/2008/05/15/direct-mail-handwriting-font/#comment-120792 Michelle Hartz Fri, 16 May 2008 12:51:16 +0000 http://www.douglaskarr.com/?p=2253#comment-120792 So, how do we get that font? I can already think of one design I'd like to use it in... (Yep, typical graphic designer response.) So, how do we get that font? I can already think of one design I’d like to use it in…

(Yep, typical graphic designer response.)

]]> By: Douglas Karr http://www.marketingtechblog.com/2008/05/15/direct-mail-handwriting-font/#comment-120783 Douglas Karr Fri, 16 May 2008 12:17:14 +0000 http://www.douglaskarr.com/?p=2253#comment-120783 One of my friends works on U-verse and he said that it's very specific household targeting because of the bandwidth and the distance from the routing equipment. He told me literally your next door neighbor may have it but you might not. I think they're working through the infrastructure issues at a neighborhood to neighborhood level. I'm probably in because I live in an apartment right now - high density! One of my friends works on U-verse and he said that it’s very specific household targeting because of the bandwidth and the distance from the routing equipment. He told me literally your next door neighbor may have it but you might not. I think they’re working through the infrastructure issues at a neighborhood to neighborhood level. I’m probably in because I live in an apartment right now - high density! ]]>