Comments on: Leveraging Web Analytics http://www.marketingtechblog.com/2008/05/14/web-analytics-integration/ new media strategies and other marketing gems Thu, 20 Nov 2008 13:06:14 +0000 http://wordpress.org/?v=2.6.3 By: Douglas Karr http://www.marketingtechblog.com/2008/05/14/web-analytics-integration/#comment-120767 Douglas Karr Fri, 16 May 2008 11:42:19 +0000 http://www.douglaskarr.com/?p=2250#comment-120767 Google is very API oriented so I'm surprised there hasn't been one thus far. I would love to see Analytics 'triggers'.. in other words.. the ability to make outbound requests. API's are fantastic, but you still don't can't act on an event until it's over. Google is very API oriented so I’m surprised there hasn’t been one thus far. I would love to see Analytics ‘triggers’.. in other words.. the ability to make outbound requests. API’s are fantastic, but you still don’t can’t act on an event until it’s over. ]]> By: Webanalyticsbook http://www.marketingtechblog.com/2008/05/14/web-analytics-integration/#comment-120634 Webanalyticsbook Fri, 16 May 2008 03:26:30 +0000 http://www.douglaskarr.com/?p=2250#comment-120634 Great post! Just my 2 cents: I predict a Google Analytics API within the next 6 months. Great post!
Just my 2 cents: I predict a Google Analytics API within the next 6 months. ]]> By: Michael Katz http://www.marketingtechblog.com/2008/05/14/web-analytics-integration/#comment-120511 Michael Katz Thu, 15 May 2008 20:29:46 +0000 http://www.douglaskarr.com/?p=2250#comment-120511 Earlier this week I spoke with a company called Xtract, based in Finland. They specialize in behavioral targeting and most recently, specifically for social media. Since speaking with them, I started looking into similar companies and found a startup called Sometrics (US Based). The common factor was the ability to provide new social networks with analytic information about their audience. This, in turn, increases the advertising value of running campaigns with these 3rd party social networking sites. In addition, I looked into the acquisitions made by Google over the past few years and how they are building their empire. You mention that Google analytics doesn't currently offer an API, but I think they will do sooner rather than later. In addition, the example that you for the use of Geography when targeting can be taken to the next step with all of the available mapping and tracking technology currently available on the market. I made a post earlier today about Google and Yahoo Maps. Purely speculation at this stage, but what if a company such as Garmin were to enter the analytic and marketing business. They would be able to give away their GPS systems and replace it with an advertised supported model. Using overlay technology that does not interfere with the viewer routing information, ensuring the user experience does not change, ads could be served that are completely localized to the traveler. Take it one notch further and add in your Jewelry store example and you have mobile 3.0 advertising. Targeted, user friendly and educated with campaign analytics. Earlier this week I spoke with a company called Xtract, based in Finland. They specialize in behavioral targeting and most recently, specifically for social media. Since speaking with them, I started looking into similar companies and found a startup called Sometrics (US Based). The common factor was the ability to provide new social networks with analytic information about their audience. This, in turn, increases the advertising value of running campaigns with these 3rd party social networking sites.

In addition, I looked into the acquisitions made by Google over the past few years and how they are building their empire. You mention that Google analytics doesn’t currently offer an API, but I think they will do sooner rather than later. In addition, the example that you for the use of Geography when targeting can be taken to the next step with all of the available mapping and tracking technology currently available on the market. I made a post earlier today about Google and Yahoo Maps.

Purely speculation at this stage, but what if a company such as Garmin were to enter the analytic and marketing business. They would be able to give away their GPS systems and replace it with an advertised supported model. Using overlay technology that does not interfere with the viewer routing information, ensuring the user experience does not change, ads could be served that are completely localized to the traveler. Take it one notch further and add in your Jewelry store example and you have mobile 3.0 advertising. Targeted, user friendly and educated with campaign analytics.

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