Comments on: Social Media is about Execution http://www.marketingtechblog.com/2008/04/22/social-media-strategies/ new media strategies and other marketing gems Fri, 05 Dec 2008 00:20:38 +0000 http://wordpress.org/?v=2.6.5 By: Douglas Karr http://www.marketingtechblog.com/2008/04/22/social-media-strategies/#comment-107475 Douglas Karr Thu, 24 Apr 2008 01:22:07 +0000 http://www.douglaskarr.com/?p=2174#comment-107475 It's definitely messy - but I think it can be well managed and directed given time. I think the problem most companies have is that they have expectations of what will occur. When they first start up, those expectations usually fly out the window and triage time hits. If companies can first 'test the waters' and pay attention to the direction they go, I believe they stand a much better chance of thwarting disaster and inviting opportunity. Cheers Steve! Good to see you! Doug It’s definitely messy - but I think it can be well managed and directed given time. I think the problem most companies have is that they have expectations of what will occur.

When they first start up, those expectations usually fly out the window and triage time hits. If companies can first ‘test the waters’ and pay attention to the direction they go, I believe they stand a much better chance of thwarting disaster and inviting opportunity.

Cheers Steve! Good to see you!
Doug

]]> By: Steve Woodruff http://www.marketingtechblog.com/2008/04/22/social-media-strategies/#comment-106784 Steve Woodruff Wed, 23 Apr 2008 02:49:03 +0000 http://www.douglaskarr.com/?p=2174#comment-106784 In other words - welcome to the messy new world of fast-evolving marketing, where the new "metric" is return on experimentation! In other words - welcome to the messy new world of fast-evolving marketing, where the new “metric” is return on experimentation! ]]>