Comments on: Are You and Your Company a Good Neighbor? http://marketingtechblog.com/2008/04/14/find-local-business-partners/ new media strategies and other marketing gems Fri, 09 Jan 2009 20:37:34 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Douglas Karr http://marketingtechblog.com/2008/04/14/find-local-business-partners/comment-page-1/#comment-102020 Douglas Karr Tue, 15 Apr 2008 15:15:54 +0000 http://marketingtechblog.com/?p=2150#comment-102020 Well said, Curt! I agree. The 'midwest' culture is really one of getting things done rather than making things shiny - that's something you don't always find elsewhere. Well said, Curt! I agree. The ‘midwest’ culture is really one of getting things done rather than making things shiny - that’s something you don’t always find elsewhere. ]]> By: Curt Franke http://marketingtechblog.com/2008/04/14/find-local-business-partners/comment-page-1/#comment-102006 Curt Franke Tue, 15 Apr 2008 15:02:30 +0000 http://marketingtechblog.com/?p=2150#comment-102006 I know that at BitWise Solutions, we sometimes find that for some larger firms there sometimes appears to be a bias against working with local companies. Their thought seems to be how can a technology firm headquartered in Indiana be as good as someone in Chicago, let alone one of the Coasts. Well, the truth is that a lot of the Web solutions and sites we see that were developed by the big name firms out of the big name location are not done well, such as an overwhelming use of Flash and over-emphasis on stylization to the detriment of the the usability and the "findability" of the site from an SEO perspective. The other benefit of working local that your post didn't touch on, is that when you work with a local firm, you are more likely to be working with people who share your values and people whom are you are likely to run into again in the community. So, there is greater likelihood that the product and services one procures locally will be provided by people who will work hard and with integrity to make sure you are pleased with the product or service they provide. I know that at BitWise Solutions, we sometimes find that for some larger firms there sometimes appears to be a bias against working with local companies. Their thought seems to be how can a technology firm headquartered in Indiana be as good as someone in Chicago, let alone one of the Coasts. Well, the truth is that a lot of the Web solutions and sites we see that were developed by the big name firms out of the big name location are not done well, such as an overwhelming use of Flash and over-emphasis on stylization to the detriment of the the usability and the “findability” of the site from an SEO perspective.

The other benefit of working local that your post didn’t touch on, is that when you work with a local firm, you are more likely to be working with people who share your values and people whom are you are likely to run into again in the community. So, there is greater likelihood that the product and services one procures locally will be provided by people who will work hard and with integrity to make sure you are pleased with the product or service they provide.

]]> By: Patric Welch http://marketingtechblog.com/2008/04/14/find-local-business-partners/comment-page-1/#comment-101924 Patric Welch Tue, 15 Apr 2008 12:49:55 +0000 http://marketingtechblog.com/?p=2150#comment-101924 Doug, you are absolutely right. There is so much talent right in our own back yard. Let's start working on a meetup. Doug, you are absolutely right. There is so much talent right in our own back yard. Let’s start working on a meetup. ]]>