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	<title>Comments on: ChaCha&#8217;s Shift to Mobile was Brilliant</title>
	<atom:link href="http://marketingtechblog.com/2008/04/10/mobile-search-engine/feed/" rel="self" type="application/rss+xml" />
	<link>http://marketingtechblog.com/2008/04/10/mobile-search-engine/</link>
	<description>new media strategies and other marketing gems</description>
	<pubDate>Fri, 09 Jan 2009 22:27:34 +0000</pubDate>
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		<title>By: Jim Brown</title>
		<link>http://marketingtechblog.com/2008/04/10/mobile-search-engine/comment-page-1/#comment-100600</link>
		<dc:creator>Jim Brown</dc:creator>
		<pubDate>Mon, 14 Apr 2008 02:57:41 +0000</pubDate>
		<guid isPermaLink="false">http://marketingtechblog.com/?p=2144#comment-100600</guid>
		<description>Great post Doug.

I've followed ChaCha for a couple of years, and never really understood it. Human guided search - like you said is labor/resource intensive and thus, slow. I actually wanted to give it a unique tagline... "WAIT.... It's Google." Since nearly every time I tried it, it gave me the same results as Google... only is 10X the time.

Anyway - once I read a few months ago they were 'expanding' to mobile - I knew the 'announcement' was coming that they were putting all of their eggs in this basket. Since then, I've enjoyed using the mobile version. 

My favorite response was to my silly question - "What is the meaning of life?" And I got back - "To tell all of your friends about ChaCha." 

Now that is good!</description>
		<content:encoded><![CDATA[<div class="KonaBody">Great post Doug.</p>
<p>I&#8217;ve followed ChaCha for a couple of years, and never really understood it. Human guided search - like you said is labor/resource intensive and thus, slow. I actually wanted to give it a unique tagline&#8230; &#8220;WAIT&#8230;. It&#8217;s Google.&#8221; Since nearly every time I tried it, it gave me the same results as Google&#8230; only is 10X the time.</p>
<p>Anyway - once I read a few months ago they were &#8216;expanding&#8217; to mobile - I knew the &#8216;announcement&#8217; was coming that they were putting all of their eggs in this basket. Since then, I&#8217;ve enjoyed using the mobile version. </p>
<p>My favorite response was to my silly question - &#8220;What is the meaning of life?&#8221; And I got back - &#8220;To tell all of your friends about ChaCha.&#8221; </p>
<p>Now that is good!</p></div>
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		<title>By: Scott Whitlock</title>
		<link>http://marketingtechblog.com/2008/04/10/mobile-search-engine/comment-page-1/#comment-99395</link>
		<dc:creator>Scott Whitlock</dc:creator>
		<pubDate>Fri, 11 Apr 2008 13:54:17 +0000</pubDate>
		<guid isPermaLink="false">http://marketingtechblog.com/?p=2144#comment-99395</guid>
		<description>Doug (and Todd, and Scott Jones),

I sit on the MIRA Awards judging panel and was amazed as I read this years submission for the mobile search.  Doug, I echo all of your comments - it is cool what they have done.  I tested it as well last Monday as I hit the web trying to find out what time the NCAA final game started that night.  When I couldn't find it easily, I decided later to text it to ChaCha and had it back in less than 2 minutes!  Wow, that was cool.  I can really see this working as people travel, need instant relevant information, etc.

Now, here is the question I want to ask Scott.  How do you make money with this model?  Where is the revenue stream?  Who pays the guides?

Lastly, I don't know what value it provides, but I already had a ChaCha account and being able to go online, add my phone number, and then see the history of my questions and their answers was pretty cool.

This one will be fun to watch.</description>
		<content:encoded><![CDATA[<div class="KonaBody">Doug (and Todd, and Scott Jones),</p>
<p>I sit on the MIRA Awards judging panel and was amazed as I read this years submission for the mobile search.  Doug, I echo all of your comments - it is cool what they have done.  I tested it as well last Monday as I hit the web trying to find out what time the NCAA final game started that night.  When I couldn&#8217;t find it easily, I decided later to text it to ChaCha and had it back in less than 2 minutes!  Wow, that was cool.  I can really see this working as people travel, need instant relevant information, etc.</p>
<p>Now, here is the question I want to ask Scott.  How do you make money with this model?  Where is the revenue stream?  Who pays the guides?</p>
<p>Lastly, I don&#8217;t know what value it provides, but I already had a ChaCha account and being able to go online, add my phone number, and then see the history of my questions and their answers was pretty cool.</p>
<p>This one will be fun to watch.</p></div>
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	<item>
		<title>By: Douglas Karr</title>
		<link>http://marketingtechblog.com/2008/04/10/mobile-search-engine/comment-page-1/#comment-99372</link>
		<dc:creator>Douglas Karr</dc:creator>
		<pubDate>Fri, 11 Apr 2008 13:04:43 +0000</pubDate>
		<guid isPermaLink="false">http://marketingtechblog.com/?p=2144#comment-99372</guid>
		<description>I saw that, Todd - congratulations!  I hope I get the opportunity to get a tour of ChaCha some day and meet your team.</description>
		<content:encoded><![CDATA[<div class="KonaBody">I saw that, Todd - congratulations!  I hope I get the opportunity to get a tour of ChaCha some day and meet your team.</div>
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		<title>By: Todd Baker</title>
		<link>http://marketingtechblog.com/2008/04/10/mobile-search-engine/comment-page-1/#comment-99156</link>
		<dc:creator>Todd Baker</dc:creator>
		<pubDate>Fri, 11 Apr 2008 04:32:31 +0000</pubDate>
		<guid isPermaLink="false">http://marketingtechblog.com/?p=2144#comment-99156</guid>
		<description>Thanks for the kudos Doug!

Check out this article.  We won the AT&#38;T 'Fast Pitch' award for mobile development. 

http://money.cnn.com/news/newsfeeds/articles/prnewswire/AQF01904042008-1.htm

Lots of hard work in the recent weeks/month culminated in this award...a HUGE win for us!</description>
		<content:encoded><![CDATA[<div class="KonaBody">Thanks for the kudos Doug!</p>
<p>Check out this article.  We won the AT&amp;T &#8216;Fast Pitch&#8217; award for mobile development. </p>
<p><a href="http://money.cnn.com/news/newsfeeds/articles/prnewswire/AQF01904042008-1.htm" rel="nofollow">http://money.cnn.com/news/newsfeeds/articles/prnewswire/AQF01904042008-1.htm</a></p>
<p>Lots of hard work in the recent weeks/month culminated in this award&#8230;a HUGE win for us!</p></div>
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