Comments on: Just Because You Can…

By: Dave

Dave — Thu, 21 Aug 2008 14:39:54 +0000

Hi, I have just been using AreaBluetooth Light and I’ve had a overall good impression about the software. I´m using the demo vesion but considering to buy the $99 license.
They also gaev me a 25% discount coupon for Google checkout “blue4less”
For more info their site is http://www.areabluetooth.com/en/

By: Will the Future bring Bluetooth Proximity Marketing? | MikeSchinkel.com

Will the Future bring Bluetooth Proximity Marketing? | MikeSchinkel.com — Thu, 17 Jul 2008 15:54:19 +0000

[...] Or something like that. And I made a comment to that effect on Douglas Karr’s blog on his post about bluetooth proximity marketing saying exactly [...]

By: Brian Conradt

Brian Conradt — Wed, 02 Apr 2008 18:11:29 +0000

I’m rather surprised at the seeming short-sightedness of this article and most of the comments. No, the good people at Bluetooth weren’t sitting around trying to devise alternate methods of advertising when they created their product. But then again I’m sure the inventors of television and radio weren’t trying to do that either. Yet somehow, decades later, it is a widely accepted medium for marketing.

If you really think about it, Bluetooth marketing is more permission based than TV, radio, and print. You don’t have a choice most of the time when viewing ads from big media, but every single Bluetooth device out there will prompt you for approval before receiving any content (as your illustration clearly points out). And what if you don’t want to be prompted at all? Great! Simply disable Bluetooth on your device, or set it to “invisible” mode.

Now we all know that big media is a sick and/or dying industry, and I agree with your assessment of advertising being like a virus. People are sick of seeing stupid messages from companies they’re not interested in… and on now on my mobile? Outrageous! But where would we be if we let old ideas kill the new ones? Of course we don’t want traditional advertisements on our mobile. That would do to this new medium what it did to the old ones. But if I’m sent a ringtone, an advergame, or a cool screensaver… pssh sure, hook me up. That’s the greatest part about these new technologies: the choices for content are virtually boundless. As Mike Schinkel pointed out, these industries only need to be educated on how to inject value. If marketers keep that in mind and distribute engaging and interactive content, not just a 10% off coupon for Starbucks, then they are doing their job. If things are kept relevant and interesting, I think it’ll help their industry and their company, not hurt it.

By: Erik Deckers

Erik Deckers — Wed, 02 Apr 2008 13:37:54 +0000

As a direct mailer, I’ve often been asked if things like email, and now texting, have hurt direct mail. It hasn’t. If anything, it makes it more popular, because a lot of people actually still like receiving new product information and bills via mail, rather than email.

However, we are rare in the direct mail industry, because we actually encourage people to cut back on the amount of direct mail they send out. I don’t want people sending out more to lots of people who don’t want to get it; I want them to send out less to the people who are more likely to buy, more interested in hearing from them, and less likely to pitch their envelope without looking at it.

I also wrote about do not call lists on my own blog

By: Lbug Marketing

Lbug Marketing — Tue, 01 Apr 2008 23:53:30 +0000

The kind of marketing tactic that guarantees you alienate a significant proportion of your target market enough to put yourself out of business.