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	<title>Comments on: Marketing Spending is Shifting to Search</title>
	<atom:link href="http://www.marketingtechblog.com/2008/03/17/marketing-spending-is-shifting-to-search/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.marketingtechblog.com/2008/03/17/marketing-spending-is-shifting-to-search/</link>
	<description>new media strategies and other marketing gems</description>
	<pubDate>Thu, 20 Nov 2008 09:31:55 +0000</pubDate>
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		<title>By: Susan Pascal Tatum</title>
		<link>http://www.marketingtechblog.com/2008/03/17/marketing-spending-is-shifting-to-search/#comment-94386</link>
		<dc:creator>Susan Pascal Tatum</dc:creator>
		<pubDate>Sat, 22 Mar 2008 02:22:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.douglaskarr.com/2008/03/17/marketing-spending-is-shifting-to-search/#comment-94386</guid>
		<description>Hi Douglas,

Very good information in your post. We advise all of our business technology clients to focus first on their online visibility, and search is where we start. However I think there is a danger in draining too much money from other marketing functions, especially website development. With the website as the hub of a marketing program - and for high tech marketing that’s somewhat of a given - it’s startling how many websites are really ineffective. (And I’m not a website developer.)

Traffic is certainly one of the three keys to increasing revenue, and search marketing is great for this. But the ability to convert that traffic to customers is a second, equally important key.

I realize your post is simply conveying information and not making a statement. Just wondering what you think.

Susan</description>
		<content:encoded><![CDATA[<div class="KonaBody">Hi Douglas,</p>
<p>Very good information in your post. We advise all of our business technology clients to focus first on their online visibility, and search is where we start. However I think there is a danger in draining too much money from other marketing functions, especially website development. With the website as the hub of a marketing program - and for high tech marketing that’s somewhat of a given - it’s startling how many websites are really ineffective. (And I’m not a website developer.)</p>
<p>Traffic is certainly one of the three keys to increasing revenue, and search marketing is great for this. But the ability to convert that traffic to customers is a second, equally important key.</p>
<p>I realize your post is simply conveying information and not making a statement. Just wondering what you think.</p>
<p>Susan</p></div>
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		<title>By: Douglas Karr</title>
		<link>http://www.marketingtechblog.com/2008/03/17/marketing-spending-is-shifting-to-search/#comment-94215</link>
		<dc:creator>Douglas Karr</dc:creator>
		<pubDate>Fri, 21 Mar 2008 00:03:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.douglaskarr.com/2008/03/17/marketing-spending-is-shifting-to-search/#comment-94215</guid>
		<description>Hi Caleb,

I just wanted to be sure you weren't dumping links down to try to gain search advantages.  I apologize for insulting you and appreciate you adding to the conversation.

My point in replying was to make sure you were 'real' and not some spammer.  Please note that I didn't simply remove the link - I wanted to check first.

Doug</description>
		<content:encoded><![CDATA[<div class="KonaBody">Hi Caleb,</p>
<p>I just wanted to be sure you weren&#8217;t dumping links down to try to gain search advantages.  I apologize for insulting you and appreciate you adding to the conversation.</p>
<p>My point in replying was to make sure you were &#8216;real&#8217; and not some spammer.  Please note that I didn&#8217;t simply remove the link - I wanted to check first.</p>
<p>Doug</p></div>
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	<item>
		<title>By: caleb</title>
		<link>http://www.marketingtechblog.com/2008/03/17/marketing-spending-is-shifting-to-search/#comment-94201</link>
		<dc:creator>caleb</dc:creator>
		<pubDate>Thu, 20 Mar 2008 22:02:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.douglaskarr.com/2008/03/17/marketing-spending-is-shifting-to-search/#comment-94201</guid>
		<description>My Cj stats don't say wezeemall is the worst site.The comment I left was meant to help readers as it does fit the subject of your post....but you're welcome to your opinion.</description>
		<content:encoded><![CDATA[<div class="KonaBody">My Cj stats don&#8217;t say wezeemall is the worst site.The comment I left was meant to help readers as it does fit the subject of your post&#8230;.but you&#8217;re welcome to your opinion.</div>
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	<item>
		<title>By: Douglas Karr</title>
		<link>http://www.marketingtechblog.com/2008/03/17/marketing-spending-is-shifting-to-search/#comment-94080</link>
		<dc:creator>Douglas Karr</dc:creator>
		<pubDate>Wed, 19 Mar 2008 22:25:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.douglaskarr.com/2008/03/17/marketing-spending-is-shifting-to-search/#comment-94080</guid>
		<description>Caleb,

You, quite possibly, have the WORST site I've ever seen.  It's pretty evident that you're just trying to attract search engine traffic to your site by throwing a couple chunks of text in between.  I hope you're not trying to just latch on to my traffic.

Doug</description>
		<content:encoded><![CDATA[<div class="KonaBody">Caleb,</p>
<p>You, quite possibly, have the WORST site I&#8217;ve ever seen.  It&#8217;s pretty evident that you&#8217;re just trying to attract search engine traffic to your site by throwing a couple chunks of text in between.  I hope you&#8217;re not trying to just latch on to my traffic.</p>
<p>Doug</p></div>
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		<title>By: Caleb</title>
		<link>http://www.marketingtechblog.com/2008/03/17/marketing-spending-is-shifting-to-search/#comment-94070</link>
		<dc:creator>Caleb</dc:creator>
		<pubDate>Wed, 19 Mar 2008 21:12:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.douglaskarr.com/2008/03/17/marketing-spending-is-shifting-to-search/#comment-94070</guid>
		<description>I very recently read three ebooks that gives amazing advice on &lt;a href="http://www.wezeemall.com/2008/03/best-ebooks-ive-read-so-far.html"&gt;search marketing in this web2.0 era&lt;/a&gt; and they're all free so tell me if this doesn't help your readers.</description>
		<content:encoded><![CDATA[<div class="KonaBody">I very recently read three ebooks that gives amazing advice on <a href="http://www.wezeemall.com/2008/03/best-ebooks-ive-read-so-far.html">search marketing in this web2.0 era</a> and they&#8217;re all free so tell me if this doesn&#8217;t help your readers.</div>
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