Comments on: Does Your Unsubscribe Page Look Like this?

By: Douglas Karr

Douglas Karr — Wed, 12 Mar 2008 01:50:42 +0000

Hi Chris,

I agree that the unsubscribe is probably a done deal - my point is that you can continue to try and build a relationship with the person as well as provide them with alternative products or services.

In fact, I think a great way to handle a page like this is to monitor your analytics package and see how many folks are interacting AFTER the unsubscribe!

Thanks!
Doug

By: Chris Raynes

Chris Raynes — Wed, 12 Mar 2008 01:23:12 +0000

I guess a “prettier goodbye page” is OK. But I have a hunch it’s pointless unless you are reminding the user about the information they are unsubscribing from.

Usually, if someone bothers to hit the unsubscribe link, it’s a done deal.

As far as a dialog that asks why the user is unsubscribing, I’d like to see some concrete stats about whether the user fills out the form and what they say.

Personally, when a “Why are you leaving” box or page loads after I’ve confirmed my wishes … I don’t even wait for the page to load before I hit the browser’s close button.

By: Douglas Karr

Douglas Karr — Tue, 11 Mar 2008 22:59:30 +0000

I suppose it’s better than saying ‘extinguished’ or ‘terminated’.

By: Brad Isaac

Brad Isaac — Tue, 11 Mar 2008 21:50:02 +0000

Douglas, this is a good tip. My unsubscribe isn’t that bad by all means, but it’s not dazzling either. I ask why they unsubscribed and thank them for reading.

But I think it’s a good idea to revisit the page to see what they see and make sure it’s the message you want to leave them with.

By: Eric

Eric — Tue, 11 Mar 2008 18:52:57 +0000

I wonder how my aging (but web-capable) grandparents might interpret “removed” (assuming they could figure out how to unsubscribe from anything. Removed from the Internet? Removed from their high speed connection? Removed from their home? I can just picture their desperate pleas for help….