The Marketing Technology Blog

The layout and design of my blog has been very deliberate and carefully tested. I don’t like many of the money making blogs that have dense clusters of advertisements and utilize interruption techniques when viewing pages. You’ll note my home page is clean with the content concentrated in the whitespace - where the focus is natural.

When Scott Whitlock contacted me a month or so ago, he asked if I had any time to help him develop a corporate blog for his local company, Flexware Innovation. I honestly didn’t, but I supplied him with a student, Stephen, who was a quick study and has built a fantastic blog of his own, Coley’s Corner.

Scott had Stephen’s help and even outsourced some of the blog construction with eLance, a very positive experience (follow the link to learn more).

Seeing Scott’s blog, ManufIT, was the ultimate compliment. Scott joked with how much he borrowed from my blog but he was gracious in the design, always asking if I minded. I’m more than happy to share! My objective has always been to get more people blogging, especially companies. If it takes giving away my layout, I’m more than happy to oblige. In fact, I think Scott has really enhanced the layout!

Scott is an inspiration as well. His company grew from a simple idea and is now a powerhouse in the manufacturing industry. It’s obvious that Scott has his eye on the future - ManufIT is a corporate blog about innovation in Manufacturing Software - while the rest of the industry is still poking around ancient technology.

Congratulations to Scott on his company, his blog, and a very heartfelt thanks for the ultimate compliment of reaching out and adopting many of the techniques I’ve been touting for a couple of years! Welcome to the blogosphere, Scott!