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	<title>Comments on: Where&#8217;s the Next Button?</title>
	<atom:link href="http://www.marketingtechblog.com/2008/02/21/dominos-pizza-usability/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.marketingtechblog.com/2008/02/21/dominos-pizza-usability/</link>
	<description>new media strategies and other marketing gems</description>
	<pubDate>Thu, 20 Nov 2008 10:06:01 +0000</pubDate>
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		<item>
		<title>By: Check out this Call to Action! &#124; The Marketing Technology Blog</title>
		<link>http://www.marketingtechblog.com/2008/02/21/dominos-pizza-usability/#comment-172789</link>
		<dc:creator>Check out this Call to Action! &#124; The Marketing Technology Blog</dc:creator>
		<pubDate>Fri, 11 Jul 2008 00:32:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.douglaskarr.com/2008/02/21/dominos-pizza-usability/#comment-172789</guid>
		<description>[...] Usability - From a usability standpoint, they target the customers&#8217; eyes towards the callout - making it obvious where they can click to navigate, download, register, etc. There&#8217;s nothing worse than getting a visitor&#8217;s attention, then losing them because they don&#8217;t know where to click next. [...]</description>
		<content:encoded><![CDATA[<div class="KonaBody">[...] Usability - From a usability standpoint, they target the customers&#8217; eyes towards the callout - making it obvious where they can click to navigate, download, register, etc. There&#8217;s nothing worse than getting a visitor&#8217;s attention, then losing them because they don&#8217;t know where to click next. [...]</div>
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	<item>
		<title>By: A User</title>
		<link>http://www.marketingtechblog.com/2008/02/21/dominos-pizza-usability/#comment-94179</link>
		<dc:creator>A User</dc:creator>
		<pubDate>Thu, 20 Mar 2008 17:22:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.douglaskarr.com/2008/02/21/dominos-pizza-usability/#comment-94179</guid>
		<description>I actually have some inside info on this and Tracker is real - it keys to Domino's internal ordering system that they use to track efficiency. Actually accurate +/- 40 seconds.</description>
		<content:encoded><![CDATA[<div class="KonaBody">I actually have some inside info on this and Tracker is real - it keys to Domino&#8217;s internal ordering system that they use to track efficiency. Actually accurate +/- 40 seconds.</div>
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	<item>
		<title>By: tyson lundbech</title>
		<link>http://www.marketingtechblog.com/2008/02/21/dominos-pizza-usability/#comment-87970</link>
		<dc:creator>tyson lundbech</dc:creator>
		<pubDate>Mon, 25 Feb 2008 04:50:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.douglaskarr.com/2008/02/21/dominos-pizza-usability/#comment-87970</guid>
		<description>yes.. delivery driver... cool!    do you create software or programme yourself??</description>
		<content:encoded><![CDATA[<div class="KonaBody">yes.. delivery driver&#8230; cool!    do you create software or programme yourself??</div>
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		<title>By: Dara</title>
		<link>http://www.marketingtechblog.com/2008/02/21/dominos-pizza-usability/#comment-87575</link>
		<dc:creator>Dara</dc:creator>
		<pubDate>Fri, 22 Feb 2008 21:20:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.douglaskarr.com/2008/02/21/dominos-pizza-usability/#comment-87575</guid>
		<description>That next button is a huge issue. I have been on sites before where it was so hard to navigate (due to crappy design) that I've just X'd out.</description>
		<content:encoded><![CDATA[<div class="KonaBody">That next button is a huge issue. I have been on sites before where it was so hard to navigate (due to crappy design) that I&#8217;ve just X&#8217;d out.</div>
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		<title>By: Patric Welch</title>
		<link>http://www.marketingtechblog.com/2008/02/21/dominos-pizza-usability/#comment-87552</link>
		<dc:creator>Patric Welch</dc:creator>
		<pubDate>Fri, 22 Feb 2008 17:40:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.douglaskarr.com/2008/02/21/dominos-pizza-usability/#comment-87552</guid>
		<description>Not only could I not find the "Next" button, when looking for it I couldn't stop drawing my eyes towards that big glaring "ONLINE COUPONS" button. If you're going to screw up on the location of the Next button/link, don't dig yourself deeper by including a giant red button elsewhere on the screen.</description>
		<content:encoded><![CDATA[<div class="KonaBody">Not only could I not find the &#8220;Next&#8221; button, when looking for it I couldn&#8217;t stop drawing my eyes towards that big glaring &#8220;ONLINE COUPONS&#8221; button. If you&#8217;re going to screw up on the location of the Next button/link, don&#8217;t dig yourself deeper by including a giant red button elsewhere on the screen.</div>
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