Comments on: Bringing the Super Bowl to Indianapolis in 2012 http://www.marketingtechblog.com/2008/02/19/indianapolis-superbowl-2012/ new media strategies and other marketing gems Thu, 20 Nov 2008 14:59:09 +0000 http://wordpress.org/?v=2.6.3 By: Our 2012 Super Bowl, Version 2! | The Marketing Technology Blog http://www.marketingtechblog.com/2008/02/19/indianapolis-superbowl-2012/#comment-88162 Our 2012 Super Bowl, Version 2! | The Marketing Technology Blog Tue, 26 Feb 2008 02:08:00 +0000 http://www.douglaskarr.com/2008/02/19/indianapolis-superbowl-2012/#comment-88162 [...] RSS feed. Subscribe now and you will get an offer that's only available to folks that read my feed!Progress continues! Pat Coyle and I have been working with the great talent (Tim and Curtis) over at Innovative on [...] [...] RSS feed. Subscribe now and you will get an offer that’s only available to folks that read my feed!Progress continues! Pat Coyle and I have been working with the great talent (Tim and Curtis) over at Innovative on [...] ]]> By: Douglas Karr http://www.marketingtechblog.com/2008/02/19/indianapolis-superbowl-2012/#comment-86388 Douglas Karr Wed, 20 Feb 2008 01:31:32 +0000 http://www.douglaskarr.com/2008/02/19/indianapolis-superbowl-2012/#comment-86388 Great feedback, foo! It's an interesting situation we're in. The agency who designed the look and feel of the site has been partners with some of the key players on the committee for quite some time. Pat Coyle has been challenged to leverage technology and he's enlisted my assistance with that. What you see on the site was really there before we were even in the picture, so we didn't really have too many options. In fact, we met on Sunday (!) to put a strategy into action. The first step was to go viral with the video - next was to begin seeding the local social networks with conversation about the event. The committee really wants the region to be part of it this time. With that said, we're on to pushing for some integration next on the web site - pulling in feeds from local media, networks, forums, blogs... etc. into a central 'portal' for anything Superbowl. We've got a lot of work to do, but the team is up for it. My big project was getting the site SEO happy and integrated with email (still underway but there is a subscribe form integrated with ExactTarget). Much more to come - but please keep the ideas coming! Doug Great feedback, foo! It’s an interesting situation we’re in. The agency who designed the look and feel of the site has been partners with some of the key players on the committee for quite some time. Pat Coyle has been challenged to leverage technology and he’s enlisted my assistance with that.

What you see on the site was really there before we were even in the picture, so we didn’t really have too many options. In fact, we met on Sunday (!) to put a strategy into action. The first step was to go viral with the video - next was to begin seeding the local social networks with conversation about the event. The committee really wants the region to be part of it this time.

With that said, we’re on to pushing for some integration next on the web site - pulling in feeds from local media, networks, forums, blogs… etc. into a central ‘portal’ for anything Superbowl. We’ve got a lot of work to do, but the team is up for it. My big project was getting the site SEO happy and integrated with email (still underway but there is a subscribe form integrated with ExactTarget).

Much more to come - but please keep the ideas coming!
Doug

]]> By: modifoo http://www.marketingtechblog.com/2008/02/19/indianapolis-superbowl-2012/#comment-86350 modifoo Wed, 20 Feb 2008 00:24:15 +0000 http://www.douglaskarr.com/2008/02/19/indianapolis-superbowl-2012/#comment-86350 Sorry for the many posts, but just had a look at the website. Nice layout, but how about actually showing some football graphics in the header? Sorry for the many posts, but just had a look at the website. Nice layout, but how about actually showing some football graphics in the header? ]]> By: modifoo http://www.marketingtechblog.com/2008/02/19/indianapolis-superbowl-2012/#comment-86348 modifoo Wed, 20 Feb 2008 00:21:17 +0000 http://www.douglaskarr.com/2008/02/19/indianapolis-superbowl-2012/#comment-86348 (and these are the modern times, when the son finds out what his father is up to by reading his blog) ;) (and these are the modern times, when the son finds out what his father is up to by reading his blog) ;) ]]> By: modifoo http://www.marketingtechblog.com/2008/02/19/indianapolis-superbowl-2012/#comment-86347 modifoo Wed, 20 Feb 2008 00:19:52 +0000 http://www.douglaskarr.com/2008/02/19/indianapolis-superbowl-2012/#comment-86347 Congrats, Doug! Wow, I love it when people think big. If I may, some observations about the video: very well done, indeed. But after like 45 seconds, it just keeps hammering the same message: Indianapolis is capable of hosting major sport & music events. We see a lot of performers. But huge events are really about the crowds. Why not show a bit about their enthusiasm. What are the locals like, what do you have to offer for the crowd? And some shots showing the amenities for media and VIP people probably wouldn't hurt either. Make the viewer feel like not only that Indianapolis is <i>capable</i> of hosting this event, but <i>deserves</i> to do so. And that the Superbowl would gain from it, too. Congrats, Doug!

Wow, I love it when people think big.

If I may, some observations about the video: very well done, indeed. But after like 45 seconds, it just keeps hammering the same message: Indianapolis is capable of hosting major sport & music events. We see a lot of performers. But huge events are really about the crowds. Why not show a bit about their enthusiasm. What are the locals like, what do you have to offer for the crowd?
And some shots showing the amenities for media and VIP people probably wouldn’t hurt either.

Make the viewer feel like not only that Indianapolis is capable of hosting this event, but deserves to do so. And that the Superbowl would gain from it, too. ]]>