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Feb
14th

Video: Tracking Success with Google Analytics

Posted in Analytics by User ImageDouglas Karr at 10:21 pm

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A great look at measuring contextual success with Google Analytics (rather than monetary). I came across this video when I was researching how to better track activity within Smaller Indiana with Google Analytics. Sure enough, I am able to set up goals in Google Analytics by searching the URL for specific strings in an expression. I can name the goal, in this case tracking “New Member Signups”.

Click through to the post to see the video on tracking success with Google Analytics.

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1 Comment »

Pingback by Marketing Analytics 101: Show Me the Money! | The Marketing Technology Blog
2008-09-30 18:37:12

[...] do the right thing, they recognize that the effort pays off. If you’re not setting conversion goals, monitoring the results and making adjustments, you’re simply throwing darts in the [...]
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