ExactTarget integrates Landing Pages
Douglas KarrThanks for stopping by my personal blog on Marketing Technology! Over 50,000 visitors a month find my content worth returning for, so don't forget to subscribe to the Marketing Technology Blog RSS feed or to the Marketing Technology Email to have new content sent directly to your inbox. You may also find my other business blog helpful, Social Media Domination.
While an Integration Consultant with ExactTarget, I worked with many clients on building dynamic landing pages utilizing ExactTarget’s robust API. If you believe targeting an email is important, then targeting a landing page is just as, if not more, important! The email may grasp the readers attention, but bringing them back to a generic website will just lose them again.
In this Winter release, ExactTarget will be launching Landing Pages and Microsites - a fantastic means for marketers to integrate the email to the landing page! As well, the tracking associated with the landing page will also be accessible within the account!
This is another fantastic innovation from a great (Indiana-based) company. ExactTarget is also preparing to go public so keep an eye on them. For those of you wondering… I don’t own shares nor am I compensated for this post. I just really love the company and the products they’ve been putting out!
