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Feb
2nd

links for 2008-02-02

Posted in Daily Reads by del.icio.us at 10:19 am

Happy New Year! Marketing Technology finds and reports on the latest technology that will enable your business to effectively market to your audience, for acquisition or retention strategies. Subscribe now the Marketing Technology Blog RSS feed or to the Marketing Technology Email to have new content sent directly to your inbox. You'll also find my other business blog helpful, Social Media Domination.

  • According to Click Forensics, the fraudulent clicks online rose to 16.6 percent in Q4 of 2007, up from 14.2 percent. The really scary news is that click fraud rose to more than 28.1 percent on content networks including Google and Yahoo.
  • Hat tip to Ade. TinyMCE is an editor that many open source applications utilize. The newest version is a vast improvement, even with support for Safari.

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2 Comments »

Comment by Kool April Nites
2008-02-02 20:22:04

Interesting stats. I try not to rely to heavily on PPC. Too expensive in the long run. That’s not even counting the possibility of click fraud.

My main use for adwords is to determine to a finer degree what keywords to optimize my sites for.

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Comment by Sergey Rusak
2008-02-03 02:43:14

I was always thinking… who need it? Can you really show me a person who made millions on click frawd? I think that 99.9% of fake clicks are coming from third world countries where $100 is a fortune when other people make $1 per day.
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