Comments on: Understanding the R in CRM http://marketingtechblog.com/2008/01/28/what-is-crm/ new media strategies and other marketing gems Fri, 09 Jan 2009 23:49:29 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Gregor http://marketingtechblog.com/2008/01/28/what-is-crm/comment-page-1/#comment-80968 Gregor Wed, 30 Jan 2008 15:31:33 +0000 http://marketingtechblog.com/2008/01/28/what-is-crm/#comment-80968 Don't these CRM experts remember what it was like when they were dating? Isn't the whole idea behind CRM building long lasting relationships? So, when has stalking ever resulted in a relationship? How do I react to companies that show off how much they 'know' about me? Exactly, bye-bye. What's the solution? Ask me, involve me, fascinate and intrigue me, surprise me and make me feel special. Wow, that was difficult. How come companies just don't get it? Are they afraid to ask? Fear of rejection? Food for thought: if I'm not interested, wouldn't you rather want to find out sooner than later? So you can focus on those who are interested? Don’t these CRM experts remember what it was like when they were dating?
Isn’t the whole idea behind CRM building long lasting relationships? So, when has stalking ever resulted in a relationship? How do I react to companies that show off how much they ‘know’ about me? Exactly, bye-bye.

What’s the solution? Ask me, involve me, fascinate and intrigue me, surprise me and make me feel special. Wow, that was difficult.
How come companies just don’t get it? Are they afraid to ask? Fear of rejection?

Food for thought: if I’m not interested, wouldn’t you rather want to find out sooner than later? So you can focus on those who are interested?

]]> By: Dave http://marketingtechblog.com/2008/01/28/what-is-crm/comment-page-1/#comment-80903 Dave Wed, 30 Jan 2008 03:59:21 +0000 http://marketingtechblog.com/2008/01/28/what-is-crm/#comment-80903 As I <a href="http://www.dolakblog.com/2006/06/crm-systems-and-your-brand.html" rel="nofollow">blogged </a>about a while back, too many use CRM to 'stalk' their prospects rather than create relationships with them. As I blogged about a while back, too many use CRM to ’stalk’ their prospects rather than create relationships with them. ]]> By: Small Business Marketing http://marketingtechblog.com/2008/01/28/what-is-crm/comment-page-1/#comment-80764 Small Business Marketing Tue, 29 Jan 2008 11:40:05 +0000 http://marketingtechblog.com/2008/01/28/what-is-crm/#comment-80764 "Funny" U said it, not I. :) “Funny”
U said it, not I. :) ]]> By: Mike Schinkel http://marketingtechblog.com/2008/01/28/what-is-crm/comment-page-1/#comment-80710 Mike Schinkel Tue, 29 Jan 2008 08:46:43 +0000 http://marketingtechblog.com/2008/01/28/what-is-crm/#comment-80710 Maybe you'd be more accurate calling them "<i>Prospect Management Systems</i>", or "<i>PMS</i>" for short. Kinda has an ironic ring to it, no? '-) Maybe you’d be more accurate calling them “Prospect Management Systems“, or “PMS” for short. Kinda has an ironic ring to it, no? ‘-) ]]> By: Jess http://marketingtechblog.com/2008/01/28/what-is-crm/comment-page-1/#comment-80702 Jess Tue, 29 Jan 2008 08:31:50 +0000 http://marketingtechblog.com/2008/01/28/what-is-crm/#comment-80702 Great points. With so many easy options for companies to start interacting with customers on a one on one level, there should be no excuse not to do so (facebook, blogs, email). Every company uses CRM, using it more effectively can be the value proposition offered by your company, and its all at your finger tips. great post. Great points. With so many easy options for companies to start interacting with customers on a one on one level, there should be no excuse not to do so (facebook, blogs, email).

Every company uses CRM, using it more effectively can be the value proposition offered by your company, and its all at your finger tips.

great post.

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