Comments on: Understanding Why and the Medium… http://www.marketingtechblog.com/2007/12/05/understanding-why-and-the-medium/ new media strategies and other marketing gems Wed, 19 Nov 2008 16:03:22 +0000 http://wordpress.org/?v=2.6.3 By: Great News! Nobody Knows Who You Are! | The Marketing Technology Blog http://www.marketingtechblog.com/2007/12/05/understanding-why-and-the-medium/#comment-70542 Great News! Nobody Knows Who You Are! | The Marketing Technology Blog Wed, 19 Dec 2007 03:32:33 +0000 http://www.douglaskarr.com/2007/12/05/understanding-why-and-the-medium/#comment-70542 [...] I started with Patronpath in August of this year. The job has been challenging. Our development teams have had to overcome some incredibly difficult tasks but continue to deliver. As well, there are challenges in changing some paradigms in the restaurant industry. [...] [...] I started with Patronpath in August of this year. The job has been challenging. Our development teams have had to overcome some incredibly difficult tasks but continue to deliver. As well, there are challenges in changing some paradigms in the restaurant industry. [...] ]]> By: Michael Vanderdonk http://www.marketingtechblog.com/2007/12/05/understanding-why-and-the-medium/#comment-68584 Michael Vanderdonk Fri, 07 Dec 2007 01:31:30 +0000 http://www.douglaskarr.com/2007/12/05/understanding-why-and-the-medium/#comment-68584 A fascinating idea and I think you're right. I have a local restaurant that offers dine in and take away. I can ring them or email them to book and order food. I might dine in when I want a 'night out'. I will get take away when I want an easy 'night in'. I'll email them when I'm planning a party or other event. I won't, for example, email them to book a table - there is just too many variables and it's much easier to phone. And the flip side, it's much easier to order food for 5 days time via email. A fascinating idea and I think you’re right.

I have a local restaurant that offers dine in and take away. I can ring them or email them to book and order food. I might dine in when I want a ‘night out’. I will get take away when I want an easy ‘night in’. I’ll email them when I’m planning a party or other event. I won’t, for example, email them to book a table - there is just too many variables and it’s much easier to phone. And the flip side, it’s much easier to order food for 5 days time via email.

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