WordPress: Track Site Searches with Google Analytics
Douglas KarrThanks for stopping by my personal blog on Marketing Technology! Over 50,000 visitors a month find my content worth returning for, so don't forget to subscribe to the Marketing Technology Blog RSS feed or to the Marketing Technology Email to have new content sent directly to your inbox. You may also find my other business blog helpful, Social Media Domination.
Google Analytics has added a nice feature, the ability to track internal searches on your site. If you’re running a WordPress blog, there’s quite a simple way to set this up:
- Select your site in Google Analytics and click Edit.
- On the top right of the profile, you’ll need to click Edit.
- Scroll down the page and you’ll find Site Search. Select “Do”, then for the query parameter select “s”. If you’d like to see each query parameter independently, you can select Yes to that option as well.
My understanding is that it won’t capture stats immediately. Be patient, they’ll begin showing up!
Note: I’m testing out video capture options, please be patient with the embedded video. I’ll continue to refine these so that you can see the necessary steps involved.
