Rebuzz: Enterprise Marketing Management
Douglas Karr at 11:02 amThanks for stopping by my personal blog on Marketing Technology! Over 50,000 visitors a month find my content worth returning for, so don't forget to subscribe to the Marketing Technology Blog RSS feed or to the Marketing Technology Email to have new content sent directly to your inbox. You may also find my other business blog helpful, Social Media Domination.
It’s a buzz phrase that died a few years ago but it’s regaining momentum. I did like this quote from the author, Gerry Brown:
One thing is clear though - the advertising and marketing crowd understand that the web is a vital source of market information and a potent channel of communication to potential customers. As the market matures and market leaders emerge, there will be a fast ramp up of spend. CRM might have become somewhat discredited, but broader Enterprise Marketing Management solutions powered by the web will become ubiquitous.
Source: IT Director
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