Comments on: Top 3 Key Elements to Remember for B2B Blogging http://marketingtechblog.com/2007/09/19/b2b-blogging-3-phrases/ new media strategies and other marketing gems Thu, 08 Jan 2009 22:11:03 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Presentation: Why Your Business Should Be Blogging | The Marketing Technology Blog http://marketingtechblog.com/2007/09/19/b2b-blogging-3-phrases/comment-page-1/#comment-59016 Presentation: Why Your Business Should Be Blogging | The Marketing Technology Blog Sun, 30 Sep 2007 22:05:42 +0000 http://marketingtechblog.com/2007/09/19/b2b-blogging-3-phrases/#comment-59016 [...] discussed this presentation earlier, but today while practicing, I added annotation slides and posted the presentation to Slideshare. [...] [...] discussed this presentation earlier, but today while practicing, I added annotation slides and posted the presentation to Slideshare. [...] ]]> By: Jeff http://marketingtechblog.com/2007/09/19/b2b-blogging-3-phrases/comment-page-1/#comment-57652 Jeff Thu, 20 Sep 2007 18:33:46 +0000 http://marketingtechblog.com/2007/09/19/b2b-blogging-3-phrases/#comment-57652 Doug, Thank you for the response. You bring up a good point. I tend to subscribe to the "non-moderated comments" school of social media. I just feel it lends a certain sense of empowerment to the reader/consumer of the media piece. This, no doubt, contributes to some of the fear within my company. Perhaps I should soften my approach a bit. Jeff Doug,
Thank you for the response. You bring up a good point. I tend to subscribe to the “non-moderated comments” school of social media. I just feel it lends a certain sense of empowerment to the reader/consumer of the media piece. This, no doubt, contributes to some of the fear within my company. Perhaps I should soften my approach a bit.

Jeff

]]> By: Douglas Karr http://marketingtechblog.com/2007/09/19/b2b-blogging-3-phrases/comment-page-1/#comment-57635 Douglas Karr Thu, 20 Sep 2007 12:23:43 +0000 http://marketingtechblog.com/2007/09/19/b2b-blogging-3-phrases/#comment-57635 Jeff, The good news is that there's no set rule on monitoring comments on a b2b business blog. It's as simple as instituting a 'nice rule' where all comments are moderated and mean comments are ignored or replied to personally. I have over 3,000 comments on my blog and have only had to write 2 people back and tell them I wouldn't post their comment. Just be sure to let people know up front - this is a business blog to open communication to your customers and find solutions - not an open forum to bash the company. As well, if these are upset customers, the opportunity to write them back personally and help them vent may turn them around! Moderation is a great feature of virtually every blogging platform. With a B2B blog, I'd insist on it! Ironically, the issue with negativity in business is that people don't see businesses as 'people'. Rarely would someone talk to a person the way they'd write a business. I'm speaking from experience... I'll slam a business when I fill in their 'contact us' form, but when I get on the phone with them I know it's usually not the person's fault at the other end and I tone it down. Having a blog provides customers with a person to see and get to know - minimizing the risk of them starting a war online. Good Luck! Doug Jeff,

The good news is that there’s no set rule on monitoring comments on a b2b business blog. It’s as simple as instituting a ‘nice rule’ where all comments are moderated and mean comments are ignored or replied to personally. I have over 3,000 comments on my blog and have only had to write 2 people back and tell them I wouldn’t post their comment.

Just be sure to let people know up front - this is a business blog to open communication to your customers and find solutions - not an open forum to bash the company. As well, if these are upset customers, the opportunity to write them back personally and help them vent may turn them around!

Moderation is a great feature of virtually every blogging platform. With a B2B blog, I’d insist on it!

Ironically, the issue with negativity in business is that people don’t see businesses as ‘people’. Rarely would someone talk to a person the way they’d write a business. I’m speaking from experience… I’ll slam a business when I fill in their ‘contact us’ form, but when I get on the phone with them I know it’s usually not the person’s fault at the other end and I tone it down.

Having a blog provides customers with a person to see and get to know - minimizing the risk of them starting a war online.

Good Luck!
Doug

]]> By: Jeff http://marketingtechblog.com/2007/09/19/b2b-blogging-3-phrases/comment-page-1/#comment-57592 Jeff Thu, 20 Sep 2007 05:43:34 +0000 http://marketingtechblog.com/2007/09/19/b2b-blogging-3-phrases/#comment-57592 Doug, All three of the items you mentioned have been topics of discussion at my company. The funny thing is that point 1 and 2 are easy discussions. Everyone is usually on the same page and accepts them as true. The 3rd point, however, has been a reoccuring issue for a long time. People either seem to get it or they don't. I can't tell you how many times the subject of bad comments has come up as a reason not to do some form of social media. Its even go so far as a fear of a competitor sabotaging us by posting lies *sigh*. The struggle continues. Jeff Doug,
All three of the items you mentioned have been topics of discussion at my company. The funny thing is that point 1 and 2 are easy discussions. Everyone is usually on the same page and accepts them as true. The 3rd point, however, has been a reoccuring issue for a long time. People either seem to get it or they don’t. I can’t tell you how many times the subject of bad comments has come up as a reason not to do some form of social media. Its even go so far as a fear of a competitor sabotaging us by posting lies *sigh*. The struggle continues.

Jeff

]]>