Comments on: The Secret of the Software Industry http://www.marketingtechblog.com/2007/09/04/software-industry-secret/ new media strategies and other marketing gems Mon, 01 Dec 2008 19:16:32 +0000 http://wordpress.org/?v=2.6.5 By: Inderjit (070) http://www.marketingtechblog.com/2007/09/04/software-industry-secret/#comment-57173 Inderjit (070) Sat, 15 Sep 2007 21:00:10 +0000 http://www.douglaskarr.com/2007/09/04/software-industry-fallacy/#comment-57173 I totally agree with the idea that the software industry has not completely developed to the level it needs to be at before it can control the have the software is distributed to the consumer. I mean its totally correct when you say that software is used differently with each consumer and so it always doesnt satisfy everyone. The idea of pirated software arises because of this disatisfation of consumer because you right you pay so much money for a software and use it and then give up on it and never use it again and I guess this idea doesnt fit when you talk about spending money on something that wont be long term. So in the end the idea is true until we can be consistent in buying, building, marketing, and using software we cant stop these wrong ideas from emerging. I totally agree with the idea that the software industry has not completely developed to the level it needs to be at before it can control the have the software is distributed to the consumer. I mean its totally correct when you say that software is used differently with each consumer and so it always doesnt satisfy everyone. The idea of pirated software arises because of this disatisfation of consumer because you right you pay so much money for a software and use it and then give up on it and never use it again and I guess this idea doesnt fit when you talk about spending money on something that wont be long term. So in the end the idea is true until we can be consistent in buying, building, marketing, and using software we cant stop these wrong ideas from emerging. ]]> By: Data Governance http://www.marketingtechblog.com/2007/09/04/software-industry-secret/#comment-56648 Data Governance Mon, 10 Sep 2007 14:54:58 +0000 http://www.douglaskarr.com/2007/09/04/software-industry-fallacy/#comment-56648 The overdeveloped concept is so true in Web 2.0 It seems many companies are being created around 1 product that you wouldn't think would be able to sustain an entire company...then, it either gets acquired (which is great for the company) or it fizzles out after minimal adoption. The overdeveloped concept is so true in Web 2.0 It seems many companies are being created around 1 product that you wouldn’t think would be able to sustain an entire company…then, it either gets acquired (which is great for the company) or it fizzles out after minimal adoption. ]]> By: Patrick Farrell http://www.marketingtechblog.com/2007/09/04/software-industry-secret/#comment-56097 Patrick Farrell Wed, 05 Sep 2007 14:51:43 +0000 http://www.douglaskarr.com/2007/09/04/software-industry-fallacy/#comment-56097 One of the toughest questions I ever have to answer is, "If you call it software engineering, why can't you have deterministic outcomes for your projects." My answer is similar to what you talk about here. This is a brand new industry. It took us thousands of years to get back where the Romans had gotten with engineering. One of my favorite moments in Italy was visiting the Pantheon in Rome and seeing the hole where Brunelleschi supposedly cut a hole to figure out how the Romans put up such a big dome (as he was trying to figure out how to finish the Duomo in Florence). We are a young discipline and it will take time before we can produce quality software in a consistent manner. That's why developers are still looked at as kinds of magicians. We need to control as much as we can (feature creep, allowing marketers to drive software architecture, bad management), but we can't shake the fact that some software's got it and some ain't. Till then, this is gold rush time! One of the toughest questions I ever have to answer is, “If you call it software engineering, why can’t you have deterministic outcomes for your projects.”

My answer is similar to what you talk about here. This is a brand new industry. It took us thousands of years to get back where the Romans had gotten with engineering. One of my favorite moments in Italy was visiting the Pantheon in Rome and seeing the hole where Brunelleschi supposedly cut a hole to figure out how the Romans put up such a big dome (as he was trying to figure out how to finish the Duomo in Florence).

We are a young discipline and it will take time before we can produce quality software in a consistent manner. That’s why developers are still looked at as kinds of magicians. We need to control as much as we can (feature creep, allowing marketers to drive software architecture, bad management), but we can’t shake the fact that some software’s got it and some ain’t. Till then, this is gold rush time!

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