Aug
11th
links for 2007-08-11
Posted in Daily Reads by del.icio.us at 10:32 am
Happy New Year! Marketing Technology finds and reports on the latest technology that will enable your business to effectively market to your audience, for acquisition or retention strategies. Subscribe now the Marketing Technology Blog RSS feed or to the Marketing Technology Email to have new content sent directly to your inbox. You'll also find my other business blog helpful, Social Media Domination.
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Jim Novo’s book on Drilling Down is a great tool for Database Marketers who need some guidance, using everyday tools, to analyze, segment, and report on their marketing efforts.
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Traditional advertising is under threat. Spiralling print and broadcasting prices for advertising is pushing traditional advertising out the reach of many companies’ budgets and into something resembling an expensive art form.
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