Jul
5th

Google Adwords: Save a couple bucks…

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DunceA few days ago I was surprised when I saw my Adwords advertisement on my own website. It seems pretty stupid to me that Google Adwords doesn’t automatically filter out the actual domain that the advertisement is pointing to.

So - if you want to save a couple bucks and not have people click on YOUR ad to come to YOUR site that they happen to ALREADY be on, remember to add your site to your competitive ad filter in Google Adsense.

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4 Comments »

Comment by Duane Brown
2007-07-05 10:29:09

Hey Doug

I just got into doing Google AdWords at work. Are there any good books on the subject that you can recommend? Thanks.

Comment by Douglas Karr
2007-07-05 11:13:49

Hi Duane,

I’m not sure - but check out PPC Hero - it’s a blog that’s sponsored by a colleague of mine, Pat East. They specialize in it - I’m a total newb!

Doug

 
 
Comment by Duane Brown
2007-07-05 19:14:01

Thanks Doug. I’ll check it out…
 
Comment by Avinash
2007-07-06 01:32:21

That sounds odd. I wasn’t aware that Google AdWords doesn’t automatically filter out the actual domain that the advertisement is pointing to.

Thanks for posting about this on your blog! I’ll have to check if they aren’t showing my own ads on my personal sites.

- Avi

 
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