http://www.marketingtechblog.com/2007/06/16/retention-analysis/ new media strategies and other marketing gems Wed, 03 Dec 2008 23:29:27 +0000 http://wordpress.org/?v=2.6.5 http://www.marketingtechblog.com/2007/06/16/retention-analysis/#comment-245737 Autotarget: A Behavioral Marketing Engine for Email | The Marketing Technology Blog, Indianapolis Mon, 17 Nov 2008 15:24:14 +0000 http://www.douglaskarr.com/2007/06/16/retention-analysis/#comment-245737 [...] also find my other business blog helpful, Social Media Domination.Database marketing is all about indexing behaviors, demographics and doing predictive analytics on your prospects in order to market to them more [...] [...] also find my other business blog helpful, Social Media Domination.Database marketing is all about indexing behaviors, demographics and doing predictive analytics on your prospects in order to market to them more [...] ]]> http://www.marketingtechblog.com/2007/06/16/retention-analysis/#comment-50468 » Почтовые метрики 2 Вначале была почта - дневник Почтового Куба Sun, 01 Jul 2007 21:58:02 +0000 http://www.douglaskarr.com/2007/06/16/retention-analysis/#comment-50468 [...] подписчиков. Подробности читайте в оригинале: List Retention Analysis [...] [...] подписчиков. Подробности читайте в оригинале: List Retention Analysis [...] ]]> http://www.marketingtechblog.com/2007/06/16/retention-analysis/#comment-50051 List Retention Analysis at eMedia Daily Wed, 27 Jun 2007 01:33:47 +0000 http://www.douglaskarr.com/2007/06/16/retention-analysis/#comment-50051 [...] To read more and to download the spreadsheet sample, visit The Marketing Technology Blog. [...] [...] To read more and to download the spreadsheet sample, visit The Marketing Technology Blog. [...] ]]> http://www.marketingtechblog.com/2007/06/16/retention-analysis/#comment-49495 Email Marketing Formulas and Key Indicators | The Marketing Technology Blog Sat, 23 Jun 2007 17:23:24 +0000 http://www.douglaskarr.com/2007/06/16/retention-analysis/#comment-49495 [...] Unsubscribe Rate: This is the number of unique email addresses that ‘bailed’. They didn’t have an interest in your message so they unsubscribed. Unsubscribe rates are key to recognizing whether or not your content sucks. Just as important, though, is calculating when people unsubscribe. Perhaps it’s on the 2nd email or perhaps it’s the 4th… you need to figure that out and ensure that you provide some great content, especially at danger points when people are more likely to unsubscribe. You can find this by doing some Retention Analysis. [...] [...] Unsubscribe Rate: This is the number of unique email addresses that ‘bailed’. They didn’t have an interest in your message so they unsubscribed. Unsubscribe rates are key to recognizing whether or not your content sucks. Just as important, though, is calculating when people unsubscribe. Perhaps it’s on the 2nd email or perhaps it’s the 4th… you need to figure that out and ensure that you provide some great content, especially at danger points when people are more likely to unsubscribe. You can find this by doing some Retention Analysis. [...] ]]>