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Nov
30th

Borders Rewards Math

Posted in Marketing by User ImageDouglas Karr at 11:27 am

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I’ve had a Borders Rewards card for a while and just got an email that I have a bunch of money I can spend. I got online and registered with their website. At that point, they wanted to thank me for the registration and have rewarded me with one of three choices:

  1. 20% off one item when I spend $20 or more
  2. A free 12oz hot beverage
  3. $10 when I spend $50 or more

Does anyone else find it funny that #1 and #3 are the same? If I spend $50, shouldn’t the incentive be more than 20%?

Borders Coupon

Maybe it’s just me. I appreciate it, though! And… I do really love Borders!

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2 Comments »

Comment by no imageanon (SezWho)
2007-03-06 22:48:48

20% off $100 = $20 off

$10 off 100 = $10 off

$20 > $10

Not the same.

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Comment by no imageSam (SezWho)
2007-08-09 02:07:40

That’s why the title is ‘borders rewards math’, that is, there is never any benefit to taking the $10 off on $50 or more coupon.
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