Comments on: No more Googling… but you can Yahoo! http://marketingtechblog.com/2006/08/20/no-more-googling/ new media strategies and other marketing gems Wed, 07 Jan 2009 20:34:37 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Douglas Karr http://marketingtechblog.com/2006/08/20/no-more-googling/comment-page-1/#comment-726 Douglas Karr Mon, 21 Aug 2006 22:07:55 +0000 http://marketingtechblog.com/2006/08/20/no-more-googling-but-you-can-yahoo/#comment-726 Richard, I would tend to agree with you regarding Google needing to protect it's copyright; however, I always find it interesting that companies don't complain until the money is flowing. Google wasn't complaining as a startup when folks started using the term 'googling'; they were most likely starved for the attention. However, now that they can afford a legal department, it seems insincere that <em>now<em> they are going to try to protect their good name. This is synonymous with the record industry. When you're a broke musician, you're begging folks to listen... when you're a multi-millionaire, you have to chum up with RIAA and start suing. Doug Richard,

I would tend to agree with you regarding Google needing to protect it’s copyright; however, I always find it interesting that companies don’t complain until the money is flowing. Google wasn’t complaining as a startup when folks started using the term ‘googling’; they were most likely starved for the attention. However, now that they can afford a legal department, it seems insincere that now they are going to try to protect their good name.

This is synonymous with the record industry. When you’re a broke musician, you’re begging folks to listen… when you’re a multi-millionaire, you have to chum up with RIAA and start suing.

Doug ]]> By: Richard Brandt http://marketingtechblog.com/2006/08/20/no-more-googling/comment-page-1/#comment-722 Richard Brandt Mon, 21 Aug 2006 20:16:12 +0000 http://marketingtechblog.com/2006/08/20/no-more-googling-but-you-can-yahoo/#comment-722 Google has to protect its name or it will lose its copyright and any porn site could use the word to attract traffic. Of course Yahoo wants you to Yahoo! as a verb. Remember their TV ads that asked "Do You Yahoo!?" Unfortunately, nobody did Yahoo. But without any advertising, people started Googling. How embarrasing for Yahoo! You can't advertise or plead for coolness, which is what turns you into a verb. The Cambrian House issue shows Google's big Dark Side: It's secrecy. <i>Everybody</i> who steps foot on Google property uninvited gets booted off. I've been booted off. It was rather fun. Google has to protect its name or it will lose its copyright and any porn site could use the word to attract traffic. Of course Yahoo wants you to Yahoo! as a verb. Remember their TV ads that asked “Do You Yahoo!?” Unfortunately, nobody did Yahoo. But without any advertising, people started Googling. How embarrasing for Yahoo! You can’t advertise or plead for coolness, which is what turns you into a verb.

The Cambrian House issue shows Google’s big Dark Side: It’s secrecy. Everybody who steps foot on Google property uninvited gets booted off. I’ve been booted off. It was rather fun. ]]>