Telling or Showing versus Involving
Happy New Year! Marketing Technology finds and reports on the latest technology that will enable your business to effectively market to your audience, for acquisition or retention strategies. Subscribe now the Marketing Technology Blog RSS feed or to the Marketing Technology Email to have new content sent directly to your inbox. You'll also find my other business blog helpful, Social Media Domination.
I’m a huge fan of Tom Peters. Like Seth Godin, Tom Peters has mastered the art of communicating the obvious effectively. I’m in no way trying to disparage their talents. I’ve found this talent in many leaders that I’ve worked with - they are able to take an incredibly complex issue, and simplify it so that the problem and the solution become very clear to all involved.
Here’s a great quote from a Tom Peters clip on YouTube. Ironically, the words are not Tom’s, and the clip wasn’t posted by Tom, but it’s simple and worth blogging about:
Great message, and one that you’ve no doubt heard your entire life. The question I would pose is how does this relate to media and marketing? I’ve been evangelizing about blogging for a while, but simply put… it’s a medium that involves people rather than simply showing or telling them. The ‘revolution’ that is blogging is not in the text on screen, it’s in the involvement of the community.
Don’t take my word for it, here’s a great article from ClickZ that Pat Coyle forwarded to me.
No comments yet.