Nielsen Comparing Apples to Oranges, Podcasting to Blogging
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As with my entry previous on the ‘tubes’ filling up on the internet, it always surprises me when folks who claim to be experts stand up and say something really stupid. Nielsen recently released a comparison of Podcast users to Blogging. This is a very bizarre comparison. Podcast users are consumers, and bloggers are suppliers. How in the world do they relate? Because both use the internet? Another example of how mainstream media doesn’t have a clue…
On a similar note, got a mention on Seth’s blog after a discussion of the ABC’s (Audit Bureau of Circulation) ever-evolving rules that make it possible for newspapers to get better numbers while circulations continue to decline.
There’s a link to the Nielsen article in the post. Here’s an excerpt: “More people have downloaded a podcast lately than have published a blog or engage in online dating, according to a new study by Nielsen//NetRatings.”
I stand by the apples to oranges… it’s quite a useless comparison. I do appreciate you stopping by and commenting, though! I’m sure you’ll find a ton more terrible comparisons on my site than Nielsen.
Warmest Regards,
Doug