Comments on: Nielsen Comparing Apples to Oranges, Podcasting to Blogging http://marketingtechblog.com/2006/07/13/nielsen-comparing-apples-to-oranges-podcasting-to-blogging/ new media strategies and other marketing gems Wed, 07 Jan 2009 21:22:10 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Douglas Karr http://marketingtechblog.com/2006/07/13/nielsen-comparing-apples-to-oranges-podcasting-to-blogging/comment-page-1/#comment-36171 Douglas Karr Wed, 21 Mar 2007 11:52:29 +0000 http://marketingtechblog.com/?p=98#comment-36171 Hi Neal, There's a link to the <a href="http://www.clickz.com/news/article.php/3619616" rel="nofollow">Nielsen</a> article in the post. Here's an excerpt: "More people have downloaded a podcast lately than have published a blog or engage in online dating, according to a new study by Nielsen//NetRatings." I stand by the apples to oranges... it's quite a useless comparison. I do appreciate you stopping by and commenting, though! I'm sure you'll find a ton more terrible comparisons on my site than Nielsen. :) Warmest Regards, Doug Hi Neal,

There’s a link to the Nielsen article in the post. Here’s an excerpt: “More people have downloaded a podcast lately than have published a blog or engage in online dating, according to a new study by Nielsen//NetRatings.”

I stand by the apples to oranges… it’s quite a useless comparison. I do appreciate you stopping by and commenting, though! I’m sure you’ll find a ton more terrible comparisons on my site than Nielsen. :)

Warmest Regards,
Doug

]]> By: Neal G Moore http://marketingtechblog.com/2006/07/13/nielsen-comparing-apples-to-oranges-podcasting-to-blogging/comment-page-1/#comment-36160 Neal G Moore Wed, 21 Mar 2007 09:40:30 +0000 http://marketingtechblog.com/?p=98#comment-36160 I think a point of clarification is needed regarding your apples-to-oranges comment. Yes, while <i>listeners</i> to podcasts are consumers, and <i>writers<i> of blogs are producers, is it not also true that the <i>creators</i> of podcasts are producers? If this logic is valid (and I certainly think it is) then A Nielsen comparison based on different kinds of producers, or different kinds of consumers seems appropriate. I concede that I've not seen the Nielsen research to which you made reference, but I suspect their comparison was not as disconnected as you suggest. Yes, the mainstream media often do not get it when it comes to Web-delivered content, but I think in this instance your criticism is overly harsh. I think a point of clarification is needed regarding your apples-to-oranges comment. Yes, while listeners to podcasts are consumers, and writers of blogs are producers, is it not also true that the creators of podcasts are producers? If this logic is valid (and I certainly think it is) then A Nielsen comparison based on different kinds of producers, or different kinds of consumers seems appropriate. I concede that I’ve not seen the Nielsen research to which you made reference, but I suspect their comparison was not as disconnected as you suggest. Yes, the mainstream media often do not get it when it comes to Web-delivered content, but I think in this instance your criticism is overly harsh. ]]>