Recruit’em: Find Business Connections on Google

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Look to the future

If you’re looking for a business connection across social networks, Google is a great tool. I often do a search of Twitter + name, or LinkedIn + name to find a profile. LinkedIn, of course, has a great internal search engine (especially the paid version) and there are also sites like Data.com to find connections. More often than not, I utilize Google though. It’s free … Continue reading

Should You Brand Your Shared Media?

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Brand

We work with a lot of marketing technology companies to develop in-depth content and research for infographics, whitepapers, videos and their content marketing strategies as a whole. For the most part, we always try to utilize the strength of their brand. It’s important to have the voice and visuals associated with a company or its products or services in the material they distribute. Put simply, … Continue reading

What is the Net Promoter Score (NPS) System?

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what-is-net-promoter-score

Last week, I traveled to Florida (I do this every quarter or so) and for the first time I listened to a book on Audible on the way down. I selected The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World after a dialogue with some marketing professionals online. The Net Promoter Score system is based off of a simple question… the … Continue reading

Impact Radius: Partner, Affiliate, Media and Tag Management

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impact-radius

Impact Radius enables digital brands and agencies to maximize the return of ad spend across digital, mobile and offline channels. Their SaaS marketing technology enables marketers to have a singular analytics view into all marketing efforts by collecting granular consumer journey data and marketing costs. The Impact Radius Suite of Products includes Partner Manager – automate your affiliate and strategic partner programs. Reduce your transaction … Continue reading

Postano 2.5: Adding Creativity and Customization To Social Display Visualizations

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social-creativity-platform

We’ve written about the amazing social media command centers and arena displays powered by Postano, a sponsor of this site. Postano is the platform we utilize to curate our footer bar that displays posts of mentions of our sponsors in social media. Postano has continued to develop its visual marketing offerings in their newest release, quickly becoming a leading platform for displaying user generated content … Continue reading

Everything Retailers Need to Know about Discount and Coupon Strategies

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coupon-marketing-campaigns

Wow – as soon as I saw this infographic from VoucherCloud, a leading UK voucher and discount site, I knew I had to share it! The infographic is a comprehensive look at retail discounts, voucher strategies, loyalty cards and coupon marketing best practices for retailers. It provides the profile of a coupon user, tips and tricks for optimizing your campaigns, and a ton of examples … Continue reading

The Official Google Analytics Apps for iPhone and Android

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google-analytics-ios

The official Google Analytics iPhone and Google Analytics Android mobile applications have been released so you can access all of your Google Analytics web and app data from your iPhone. The app even includes Real Time reports. The app optimizes the Google Analytics report layouts and controls for a mobile environment, so you get the best experience no matter what device you use. For example, … Continue reading