MobileAppTracking: An SDK for Mobile Install Attribution

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MobileAppTracking: An SDK for Mobile Install Attribution

MobileAppTracking offers an SDK (Android or iOS) to easily integrate the reporting on any ad network or publishing partner into your development framework. Once the SDK is integrated, you’re able to dynamically track events from any third-party partner. MobileAppTracking does not rely on the UDID as the attribution method – they support several attribution alternatives that are compliant with the app store policies. Track mobile … Continue reading

You’re Missing 3 out of 5 Elements on Making an Impression

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The 5 Senses

I was in attendance for the launch party of Ex. Ex. Midwest, a print-only publication about the food culture of the Midwest. As I spoke to the team who created, there was incredible pride in both the content, the art and the finished product. The magazine was solid and you could feel the quality of the paper, smell the fresh print, and almost taste the … Continue reading

Riffle: Get This Chrome Twitter Plugin Now!

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chrome-twitter-plugin

I just wrote about my reignited love affair with Twitter and shared a couple great tools for managing your Twitter followers. Here’s another nice tool that I just discovered! Riffle by CrowdRiff is a Chrome Plugin that adds a Twitter dashboard pane that helps you identify and analyze information on the Twitter user. Riffle provides information including the activity, the account’s engagement, the source of … Continue reading

Two Must-Have Twitter Apps for Managing Followers

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Manage Twitter Followers

My love affair with Twitter seems to be re-ignited of late. It appears to me that the team at Twitter has been much more responsive to getting the spammers and crap accounts out of the system and my twitter feed quality is getting better and better. Quite honestly, while we had a good following – 30k+ on @douglaskarr and 50k+ on @mktgtechblog, I didn’t work … Continue reading

Why Only 20% of Readers are Clicking Through on Your Article Title

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how-to-write-a-great-headline

Headlines, post titles, titles, headings… whatever you want to call them, they’re the most important factor in every piece of content you deliver. How important? According to this Quicksprout infographic, while 80% of people read a headline, only 20% of the audience actually clicks. Title tags are critical to search engine optimization and headlines are essential to getting your content shared on social media. Now … Continue reading

Paid Search: 10 Steps to Winning Pay Per Click Conversions

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pay-per-click

A client publishes a paid advertisement promoting a quick quote in the ad… the call is routed to a call center where the quote isn’t provided. Oops. Another client rotates keywords frequently since they’re not getting conversions. Oops… the purchase form submits to a page not found. Yet another client incorporates CAPTCHA on a lead generation form… that never actually works. Oops. These are all … Continue reading

Are You Following these Text Messaging Best Practices?

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text-message-marketing-best-practices

We’ve been watching the demand for our text messaging services gradually increase over the last year. The email inbox is clogged so marketers are looking to text messaging to provide a push message that’s timely with their offer. Text Message Marketing Best Practices covers 8 of the most important best practices that all businesses and organizations should follow when using text message marketing. Text Messaging … Continue reading

Not Everyone Who Interacts With You Is a Customer

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Not Everyone Who Interacts With You Is a Customer

Online interactions and unique visits to your website aren’t necessarily customers for your business, or even prospective customers. Companies often make the mistake of assuming that every visit to a website is someone who’s interested in their products, or that everyone who downloads a single whitepaper is ready to buy. Not so. Not so at all. A web visitor can have many different reasons for … Continue reading