All the Details You Need to Rank with Local SEO Marketing

74 Shares
local-seo-2014

Wow. I’m not sure that I’ve seen as detailed a checklist on the do’s, don’ts and other tips necessary to ensure your site is optimized for local search engine rankings. It’s also important to remember that ranking locally does not necessarily mean a combination of a geographic location in the search term. Often, you get local search results just when doing a search based on … Continue reading

How to Calculate the Predicted Increase in Sales from Online Reviews

74 Shares
online-reviews-sales-calculation

Trustpilot is a B2B online review platform for capturing and sharing public reviews of your customers online. Trustpilot has found that their clients’ testing shows an increase in conversion rates up to 60%. In fact, through analysis of over 2,000 clients, they’ve had a mathematician develop the actual formula for calculating the potential sales increase associated with positive reviews, negative reviews, and negative reviews that … Continue reading

The Questions That Aren’t Being Asked About Ello

88 Shares
ello-questions

I’m sure someone is asking these questions, but I’m going to take a stab at it anyways because I haven’t found them. I joined Ello quite early – thanks to my friend and fellow marketing tech addict, Kevin Mullett. Immediately, within the small network I roamed and discovered some amazing people that I had never met before. We began sharing and speaking… and it was … Continue reading

What is Your Formula for Sales Success?

59 Shares
Math of Sales Webinar

Prospecting is one of the toughest challenges for sales and marketing organizations. It’s a constant battle of connecting at the right time, with the right person and with the right message. Do you have the insight you need to make sure this happens more often? There has never been much of a science around prospecting. But, with the right tools and the right people, you can … Continue reading

How are Marketers Like You Selecting a Marketing Automation Provider?

131 Shares
State-of-Marketing-Automation-Feature-Image

We’ve written about the loose understandings surrounding what marketing automation is, and shared some of the B2B challenges in the marketing automation industry. This infographic from Marketo, who teamed up with Software Advice, shared this infographic on where they combined the results of hundreds of companies to determine what drives organizations to purchase marketing automation systems. Did you know that 91% of buyers are evaluating … Continue reading

2014 Holiday Social Media Marketing Trends

683 Shares
2014 Holiday Social Media Marketing

Looks like this is going to be a huge holiday season for Facebook, where 92% of marketers expect to spend the majority of their social marketing budget! In total, consumers are expected to spend 8% more this year than they did last year – $650 billion. And marketers are absolutely viewing social as a key source to extend their market! The 2014 Holiday marketing season … Continue reading

The Future of MarTech

164 Shares
Future of Marketing Technology

The present and future of Marketing Technology was debated and captured at the inaugural MarTech Conference in Boston. It was a sold-out event that brought together diverse thought leaders in the MarTech world. In advance, I had the opportunity to connect with the conference chair, Scott Brinker, to discuss the industry’s evolution and how the role of Chief Marketing Technologist has become the must-have role … Continue reading

The 3 Dimensions of Content Creation

158 Shares
Content

There’s so much content being produced on the web right now that I’m truly having a difficult time finding articles of value – albeit through search, social or promotion. I am shocked at how shallow many of the content marketing strategies are on corporate sites. Some just had recent news and press releases about the company, others have an array of lists, others have feature … Continue reading