5 Ways Retail Benefits from Hyperlocal Social Monitoring

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5 Ways Retail Benefits from Hyperlocal Social Monitoring

Retail firms are competing with online retail giants like Amazon and Zappos. Retail brick-and-mortar stores are aiming to provide the best experience to their customers. Foot traffic is a measure of customer motivation and interest (why did the individual prefer to come to the store to purchase when the option of online purchase is available). The competitive advantage any retailer has over an online store … Continue reading

How to Measure the Return on Investment of Social Media

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How to Measure the Return on Investment for Social Media

We’ve discussed the challenges of measuring social media ROI in the past – and some of the limitations of what you can measure and how impactful social media marketing can be. That’s not to say some of the social media activity can’t be measured with precision, though. Here’s a simple example… the CEO of the company tweets on thought leadership articles, the direction of the … Continue reading

Agile Marketing is Evolution, Not Revolution, and Why You Must Adopt It

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agile-marketing-book

From building buildings to building software. In the 1950’s the Waterfall Development Model was introduced into software design and development. The system is a relic of the manufacturing industry where, by necessity, the right answer had to be devised before work started. And, in that world, the right answer makes sense! Could you imagine a scenario where you decided to build a skyscraper differently half … Continue reading

Canva: Kickstart and Collaborate Your Next Design Project

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canva-overview

Good friend Chris Reed of Cast A Bigger Net messaged me asking if I had given Canva a try and he told me that I’d love it. He’s absolutely right… I was messing with it for a couple hours already last night. I’m a huge fan of Illustrator and have used it for many years – but I’m design-challenged. I believe that I know a … Continue reading

Terminus: Build, Sync and Track Your Google Campaign URLs

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If you truly want to take advantage of Google Analytics, one feature you have to use is their Campaign tracking. Campaign tracking requires that you append querystring variables to a link. Those variables are seen and used to track the visits to the page within Google Analytics. By using campaign tracking, you leave nothing to the confusion of analytics – like referrals, direct links, email … Continue reading

The 7 Keys to Small Business Sales and Marketing

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smb-sales-marketing

While we assist large businesses with their sales and marketing efforts, we’re a small business ourself. That means that we have limited resources and as clients leave, it’s essential that we have other clients that take their place. This enables us to regulate our cashflow and keep the lights on! It’s a tough situation, though. We often only have a month or two to prepare … Continue reading

Ballparker: Create Estimates with Ease

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Ballparker

The sales enablement sector is exploding in growth, with more and more companies recognizing that the job of sales has changed quite a bit over the years. By the time the prospect gets to you, they’ve researched you and your competitors online, understand your strengths and weaknesses and simply want to get down to a proposal. One sector of the sales enablement technology sector is … Continue reading

14 Strategies for Increasing Revenue on Your Ecommerce Site

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14-ecommerce-strategies

This morning we shared 7 strategies for increasing customer spending in your retail location. There are techniques that you should be deploying on your ecommerce site as well! Dan Wang shared an article on actions you can take to increase the value of your shopper’s carts at Shopify and ReferralCandy has illustrated those actions in this infographic. 14 Strategies for Increasing Revenue on Your Ecommerce … Continue reading