Social Radar Integrates with NetSuite’s SuiteCloud

Posted on by Douglas Karr
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Social Radar

Infegy’s Social Radar has integrated with NetSuite in a combined solution called Social Radar SuiteApp for NetSuite’s SuiteCloud Computing Platform. The integration extends the platform’s SuiteAnalytics with role-based analysis for historical trending of conversations, share of voice, key influencers, competitive insight, sentiment analysis, topics, and categories of interest and demographics. Companies can then use this information to build better products, tailor services, and fine tune campaigns to meet the specific desires of their targeted audiences, all within NetSuite’s integrated platform. … Continue reading →

Infographic: Why Content for SEO?

Posted on by Douglas Karr
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Content for SEO Infographic

Great find by good friend Chris Baggott of Compendium. Although we challenge many of the tactics that SEO companies utilize to gain ranking, there are still thousands of queries in search engines every day by people trying to find your product or service. The questions vary… so a few pages of great content just isn’t going to cut it anymore. Virtually every company needs to become a publisher nowadays if they hope to both build authority in their industry and … Continue reading →

Infographic: The Facebook Power User

Posted on by Douglas Karr
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Facebook Power User Infographic

Today’s the day! Facebook will officially be a $100 billion property, skyrocketing the company to the top of the most valuable companies in the United States. Quite honestly, I wouldn’t buy a single share if I were in a position to. I may be naive, but I don’t think there are enough humans on the Earth to sustain growth enough to recoup the investment with some good profits. I believe they simply waited to long. But I digress. There’s no … Continue reading →

Sitecore Brings Content Management to Printed Brochures

Posted on by Douglas Karr
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Sitecore Adaptive Print Studio

The marketing campaign production life cycle, starting with the conceptualization of an idea and extending through the development phase to the final report, data sheet, brochure, catalog, magazine or anything else is a tedious and time-consuming process. Sitecore, a market leader in online content management system software, has rolled out a new technology that has the potential to revolutionize this process for print materials. Sitecore’s Adaptive Print Studio not only provides the organization with better control over the entire process, … Continue reading →

Huddle: Online Collaboration and File Sharing

Posted on by Marty Thompson
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huddle-iphone-app

Rolling out or orchestrating a marketing campaign involves content management and collaboration bottlenecks. I bet you are fed up with making endless changes to VPN or firewall configuration to facilitate increased collaboration! Chances are that you are using either an obsolete intranet or SharePoint. Switching over to the seamless experience that the cloud based Huddle workspace provides would actually make collaboration and content management a pleasurable experience rather than the tedious and nerve wrecking affair that it is now. Used … Continue reading →

Save $100: 2012 Inbound Marketing Handbook

Posted on by Douglas Karr
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2012 Inbound Marketing Handbook

MarketingSherpa has just released their 2012 Inbound Marketing Handbook. The goal of the Inbound Marketing Handbook is to guide you through the development of an effective process that can scale to meet the growing, ongoing need for inbound marketing across your organization. You will learn: How inbound channels help customers find and choose you. How search, social and content marketing interact with each other to produce ongoing enhanced results. How inbound marketing powers the customer engagement cycle across awareness, consideration, … Continue reading →

Infographic: Why Users Disengage With Your Email

Posted on by Douglas Karr
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subscriber-engagement-infographic

Too many email marketers fall into a rhythm where they send email based on their corporate schedule or their goals rather than the subscribers’ needs. Providing emails to your audience and ensuring they’re valuable will keep them subscribed, engaged, converting… and will ultimately keep you out of their junk email folder. After visiting your website, making a purchase, or stumbling across your company’s blog, a customer has signed up to receive email from you. For a marketer, this is the … Continue reading →