Video: #Socialnomics 2014

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#Socialnomics 2014 by Erik Qualman is the fifth version of the most watched video series on Social Media. This year’s video denotes the critical mass between social, mobile and the explosion of millennial usage. We don’t have a choice on whether we do social media. The choice is how well we do it. Erik Qualman One key factor on this is that 20% of the terms typed into a search bar have never been searched before – supporting the need for a robust content marketing program where combinations of articles, … Continue reading

Marketing Automation for the Customer Journey

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Marketing Automation for the Customer Journey

In the digital world, it’s imperative that we track a variety of different metrics in order to gain full visibility into the whole marketing landscape. And most marketers have advanced systems in place so that they can gain this visibility. Specifically, most marketing organizations utilize marketing automation to help them with their marketing efforts, tracking, and campaigns. But, are they simply using these software solutions to give them stats, or are they applying it as well? Customers can decide where, when, and how they want to interact with brand. This … Continue reading

Infographic: Smartcards Rolling Out Over the Next Few Years

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Wow… when you think about all the dedicated and dependent hardware for traditional magnetic striped credit cards, that’s a ton of equipment and expense out there to replace. Over the next few years, though, that’s exactly what’s going to happen! Traditional credit cards are on their way out. It took the hacking of 70 million Target credit cards during the 2013 holiday season to spur Congress into abandoning the highly unsecure magnetic-stripe cards used by most Americans and setting a deadline for the new (to the U.S., anyway) smart card … Continue reading

PayStand: Accept Credit Cards with No Transaction Fees

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When I integrated our invoicing system with credit card processing I was pretty much shocked at how complex it was and then how much money they take out in transactions. Then I was shocked that I had to get two systems… a credit card processor and a merchant account. The only advantage I had was that I was able to do it with my bank – but of course they hang onto the funds for a few days to increase their interest rates. Ugh. PayStand recently launched and may change … Continue reading

MassiveImpact: A Cost Per Action Mobile Ad Network

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Views, impressions, clicks… I seriously wonder why we still measure and advertise based on these metrics. MassiveImpact is a mobile ad network reaching more than 1 billion mobile internet users from 190 countries and they don’t. They use CPA, or cost per action, to determine their ad pricing. That’s right… you only pay when there’s an actual conversion! This means that your return on investment is guaranteed. MassiveImpact offers a 2-tier mobile advertising model, using the MassiveImpact Event Tracker: Cost Per Installation (CPI) – pay as new users install your … Continue reading

Quill Engage: Transform Google Analytics into Natural Language Reports

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quill-engage

Narrative Science has launch of their new marketing application called Quill Engage – a free application that automatically analyzes and transforms Google Analytics data into natural language reports. The emails they send out are absolutely amazing… it’s exactly what Google Analytics should be doing and reminds me of the work that Webtrends did a few years ago with their language option of viewing the data. The emailed report is portioned out beautifully, providing an overview with a week-to-week change and year-over-year analysis, a great chart of visits and pageviews, a … Continue reading

Infographic: The Inbound Call Channel is Huge… and Untapped

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One industry that’s vastly underserved and a huge opportunity for marketers is call tracking. As smartphones become more prevalent in business for reading emails, searching for businesses, and researching our purchases – more and more people are simply clicking the phone number they find on the site. For companies who advertise across media channels, this is a huge problem because they misreport the channel that’s generating the call, the lead and the conversion. We have a client that has this issue – providing the same phone number on their television … Continue reading

Transera: Customer Engagement Analytics for Contact Centers

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Transera offers a Software as a Service, cloud-hosted analytics platform for call centers to measure customer engagement. The Transera Customer Engagement Analyzer is an interactive analytics application to perform analysis on customer interactions and agent activity to determine what produces the best business outcomes. These insights can then be used to change the behavior of agents and on-premise and cloud-based contact center systems to drive better performance and customer experiences. Customer Engagement Analyzer brings together the data from your disparate contact center systems, including your automated call distributor (ACD), interactive … Continue reading

The Problem with “Big Data”

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Big Data

One of the most popular terms that seems to be popping up on every technology site nowadays is big data. I think the industry is doing a disservice with its overuse and the inaccurate picture it depicts of what’s really happening. Big data is a buzzword, or catch-phrase, used to describe a massive volume of both structured and unstructured data that is so large that it’s difficult to process using traditional database and software techniques. According to Webopedia The problem is that big data is not just a big database. … Continue reading