Technology and Marketing Advice from New Media Marketing Experts
We love having a great sponsor like Zoomerang and their free polling software to figure out what and how marketers feel about both our content and to provide insight into what strategies are deploying. Our latest poll asked about plans for marketers when it comes to the tablet market. Last year, Forrester predicted huge growth in the ereader and tablet market – and the market produced. It didn’t produce with simple sales, but the aggressive discounting of ereaders and tablets … Continue reading
I keep telling folks I’d share how we’re integrating authorship microdata to produce search result rich snippets. It’s working well for our clients in increasing their SERP CTRs) so I figured I’d document it here for WordPress sites. There are two pieces to this… and the two elements are not related. The authorship data is now being displayed in Search Engine Results Pages. I have not seen publisher info displayed yet… but I’m sure it will be! Publisher Google Plus … Continue reading
I love my peeps over at Column Five, but I think they may have tipped a few many watching reruns of Diggnation. Digg? Really? By any stretch of the imagination, Digg‘s grave has been Dugg and StumbleUpon is the one planting flowers. Too soon? Sorry folks… when the audience leaves, the social app dies. It’s social media evolution. But wait… really… we missed LinkedIn, too? Google Business? Are you kidding me? Perhaps it was something a little stronger than beer. … Continue reading
We are proud to announce that we will be having Robby Slaughter, trouble maker of social media, of Slaughter Development on the Marketing Tech Blog Radio Show this Friday, January 27, at 3 p.m. EST. On the show, we will be talking about the meaning of “productivity” (it’s not what most people think), the connection between online marketing and productivity, and why companies need outside experts for fundamental work. Robby Slaughter is a workflow and productivity expert. His focus is helping … Continue reading
In November, Wildfire surveyed over 700 marketers from all around the World on the topic of getting a return on investment for their social media efforts. Wildfire and Column Five compiled the results into an easy to read infographic. Social media is no longer a stop-and-go investment, but rather a long term strategic channel that, when integrated with other marketing efforts, allows brands to connect with users over time. Results of a recent survey we conducted find social media efforts … Continue reading
A few years ago my good friend Pat Coyle, who owns a sports marketing agency, encouraged me to read Moneyball. For one reason or another, I never put the book on my reading list. A few weeks ago I watched the movie and instantly ordered the book so I could dig into the story even deeper. I’m not a sports guy… you may not be either. I seldom get excited about any college or professional sports game unless it’s a … Continue reading
Search engine optimization is a double-edged sword. While Google provides guidelines to webmasters to optimize their sites and utilize keywords effectively to get found and indexed properly, some SEO folks know that exploiting those algorithms can shoot them directly to the top. SEO employees are under a lot of pressure to keep their companies ranking well, SEO consultants are under even more. Companies may not realize that their employees may be taking shortcuts. And companies who invest in SEO consultants … Continue reading
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