Here’s How to Optimize Your Blog for Content Marketing

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Here’s How to Optimize Your Blog for Content Marketing

No matter what kind of content you’re creating, your blog should be the central hub for all things content marketing. But how do you make sure that central nervous system is set up for success? Luckily, there are some simple tweaks that will amplify distribution and ensure that your followers know exactly what they’re supposed to do next. It’s safe to say today that people like … Continue reading

Shop Your Spot: A Mobile Deals App Built for the Consumer

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shop-your-spot

Mobile rewards, mobile deals, mobile coupons, emails… all of these apps have one feature in common. They’re all push applications that endlessly nag the consumer to use the promotions that are pushed to them. That’s great for some consumers, but many consumers simply want to take advantage of deals when they’re ready to. That’s the idea behind Shop Your Spot. I appreciate the strategy behind … Continue reading

Ambience: Relevant Product Recommendations in Content

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sophia-content-shopping-recommendations

There’s a world of content out there that’s growing every day. Much of the product marketing strategy is to get some product reviews distributed throughout the web, attract those readers back to a product page and then push the reader to convert. Sophia’s ecommerce platform Ambience™ inserts the product image and recommendation within the content – optimized for viewing and relevant to the content that’s … Continue reading

Optimizing Your Email Images for Retina Displays

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retina-email-infographic

As high-resolution displays become common-place on virtually every device, it’s important that marketers take advantage of the impact that a higher resolution has to offer. The clarity of images used in emails, for examples, can have a dramatic impact with the email reader. Creating your graphics properly and then sizing/scaling them – all while optimizing the file size of the images – is a delicate … Continue reading

Liberio: Create Your Ebook directly from Google Drive

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ebooks-google-drive

If you’ve gone down the road of writing and publishing an ebook, you know messing with ePub file types, conversions, design and distribution is not for the faint of heart. There’s quite a number of ebook solutions out there that will help you through the process and get your ebook onto Google Play Books, the Kindle and other devices. Ebooks are a fantastic way for … Continue reading

Recruit’em: Find Business Connections on Google

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Look to the future

If you’re looking for a business connection across social networks, Google is a great tool. I often do a search of Twitter + name, or LinkedIn + name to find a profile. LinkedIn, of course, has a great internal search engine (especially the paid version) and there are also sites like Data.com to find connections. More often than not, I utilize Google though. It’s free … Continue reading

Should You Brand Your Shared Media?

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Brand

We work with a lot of marketing technology companies to develop in-depth content and research for infographics, whitepapers, videos and their content marketing strategies as a whole. For the most part, we always try to utilize the strength of their brand. It’s important to have the voice and visuals associated with a company or its products or services in the material they distribute. Put simply, … Continue reading

What is the Net Promoter Score (NPS) System?

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what-is-net-promoter-score

Last week, I traveled to Florida (I do this every quarter or so) and for the first time I listened to a book on Audible on the way down. I selected The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World after a dialogue with some marketing professionals online. The Net Promoter Score system is based off of a simple question… the … Continue reading