A Checklist for Building and Marketing Your Mobile Application

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A Checklist for Building and Marketing Your Mobile Application

We love our mobile application (iOS, Android)… not just because it’s really great at presenting our content but because our audience has such incredible engagement with it. Our mobile application users are deeply engaged, reading multiple articles, listening to our podcasts, and viewing our videos. It wasn’t easy, though! We didn’t have a checklist to build out the application nor how to market it. Thankfully, … Continue reading

Navigating the Wacky Rules of Facebook Contests and Sweepstakes

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Did you know that you can require entrants in your Facebook contest or sweepstake promotions to like your page, but you can’t require or even ask them to share your page? Hey, it’s their platform and their users, so they can make the rules however they’d like. If you want to get at their users, you have to navigate some promotion guidelines from Facebook – … Continue reading

The Terrible 2014 CMO Guide to the Social Landscape

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Social Media Landscape

Yesterday, I had this post completed and was just about to click publish when I knocked a beer over on my laptop. I hope it wasn’t karma coming to kick my butt. The laptop survived, but somehow the blog post disappeared. I’m writing this post with the faint smell of beer in the background to remind me to keep my snarkiness down. Here’s the thing, … Continue reading

Your 2014 Digital Marketing Roadmap

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digital-marketing-roadmap

Sometimes it’s easier to just follow the dotted line as you’re looking to ensure your digital marketing is balanced and complete. This infographic compliments of Two Legit aims to do just that, walking you through your web presence, mobile, ecommerce, outbound, inbound, content and social media marketing initiatives. One element lost in this infographic is the ability for all of the strategies to work with … Continue reading

Reward Dragon: Incentivize Your Reviews and Word of Mouth Marketing

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word of mouth marketing

The majority of small businesses believe over half their business comes from referrals, yet 80% admit they have no system to consistently generate referrals. If you’re one of the 80%, you’re not utilizing a marketing strategy that has one of the highest conversion rates of any strategy. Reward Dragon is referral marketing platform for local businesses. It’s how small businesses power their refer-a-friend programs to … Continue reading

The B2B Sales Pipeline: Turning Clicks into Customers

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What is a sales pipeline? In both the business to business (B2B) and the business to consumer (B2C) world, sales organizations work to quantify the number of leads they are currently trying to convert into customers. This provides them with a prediction as to whether they are going to meet the goals of the organization as it pertains to acquisition counts and value. It also … Continue reading

9 Steps for Planning Your Next Social Advertising Campaign

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Social Advertising

On this last week’s podcast, we shared some great information, tips and tricks on social advertising. Recently, Facebook released some incredible statistics on its social advertising revenue. Overall revenue is up and ads themselves are 122% more costly. Facebook is absolutely embraced as an advertising platform and we’ve seen both incredible results and others that left us scratching our head. All the best performing campaigns … Continue reading

Here’s How to Optimize Your Blog for Content Marketing

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No matter what kind of content you’re creating, your blog should be the central hub for all things content marketing. But how do you make sure that central nervous system is set up for success? Luckily, there are some simple tweaks that will amplify distribution and ensure that your followers know exactly what they’re supposed to do next. It’s safe to say today that people like … Continue reading

Shop Your Spot: A Mobile Deals App Built for the Consumer

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shop-your-spot

Mobile rewards, mobile deals, mobile coupons, emails… all of these apps have one feature in common. They’re all push applications that endlessly nag the consumer to use the promotions that are pushed to them. That’s great for some consumers, but many consumers simply want to take advantage of deals when they’re ready to. That’s the idea behind Shop Your Spot. I appreciate the strategy behind … Continue reading