Listening Isn’t Enough. Your Social Strategy Needs these 4 Elements for Success!

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Listening Isn’t Enough. Your Social Strategy Needs these 4 Elements for Success!

Absolutely love the message here from South Africa’s premium retailer Woolworths. Digital Editor Sam Wilson discusses how Socialbakers‘ products, Analytics and Builder, enable her team to drive brand engagement and deliver powerful social insights to company executives. Woolworth’s strategy is beyond simply listening and responding via social media. There are 4 other elements mentioned by Sam that have helped them succeed, both externally and with … Continue reading

How Trust and Online Purchase Behavior are Evolving

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online-selling-strategy

Within the last few years, online purchase behavior has changed significantly online. Having a trusted site continues to be a key issue involved in any transaction and so consumers tended to buy from only sites they could trust. That trust was indicated through third party certificates, online reviews, or even a local retail presence. As commerce continues to move online, though. 40% of Internet users … Continue reading

What Is Tag Management? A List of Enterprise Tag Management Systems

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Tag Management Systems

Some of the verbiage that people use in the industry can get confusing. If you’re talking about tagging with blogging, you probably mean selecting terms that are important to the article to tag it and make it easy to search for and find. Tag management is a totally different technology and solution. In my opinion, I think it’s poorly named… but it’s become the common … Continue reading

Beware of Guest Posts

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Black and yellow striped caution tape barrier

As you’re looking to develop content for your site, it’s always a challenge to keep up the desire for great content. You may be tempted to accept guest bloggers from time to time for your blog. Each and every day we get offers to pay for sponsored posts as well as requests for guest posts. We tested paid posts many moons ago and immediately stopped … Continue reading

Why Digital Asset Management is a Critical Component in the Marketing Technology Ecosystem

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Why DAM is a Critical Component of the Marketing Technology Ecosystem

As marketers, we deal with a variety of tools and applications on a daily basis. From marketing automation to sales tracking to email marketing, we need these tools to do our jobs effectively and manage/track all of the different campaigns we’ve deployed. However, one piece of the marketing technology ecosystem that is sometimes overlooked is the way we manage our files, including media, images, text, … Continue reading

Here’s How You Generate More Leads with Social Media

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Lead Generation and Social Media

I was just meeting with a business owner and describing the amazing way that social media has not only driven business to my company, but to our clients as well. There seems to be an ongoing pessimism as it stands with social media and it’s impact on lead generation and I believe it needs to be corrected. Most of the issues with social media and … Continue reading

Optimize Your Webinar Spending: Webinar ROI Calculator

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Optimize Your Webinar Spending: Webinar ROI Calculator

Did you know that, on average, B2B marketers use 13 different marketing tactics for their respective organizations? I don’t know about you, but that gives me a headache just thinking about it. However, when I really do think about it, we help our clients deploy about that many tactics every year and that number is only going up as the mediums become more saturated. As marketers, … Continue reading

Does Your Business follow Social Media Etiquette Best Practices?

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Etiquette

Social media etiquette… the expression makes me squirm. It seems there’s always someone trying to apply a set of rules to everything nowadays and I can’t stand it. Of course there are unacceptable behaviors online and offline… but the beauty of the platform is that whether or not you follow the so-called rules, you’ll see the results. Here’s an example… I follow a large email … Continue reading